Market research firms specializing in recruiting participants for online surveys. Find companies that locate survey respondents on the Internet - names are usually collected from pop-up windows appended to websites where those interested are linked to a survey site or invited to register for a future survey.
Most Americans are overloaded with ‘things to do,’ jumping from one task to the next. We reached out to past respondents of surveys to ask questions that focused on their lack of participation. The overwhelming top two reasons for non-participation were “I was too busy to participate at the time” and “I don’t remember getting an email survey invitation.”
Smart companies are kicking up the volume and quality of their research data with well-designed online surveys. Dial in better response rates and data collection with these five tips for online surveys.
Lee Powney, Head of Marketing, Toluna PLC; Frank Smadja, CEO, Toluna Israel
Online panel organizations have seen the most dramatic growth in the market research sector in the past few years. Through research Toluna has found that higher response rates are dependent on two interrelated concepts: profiling depth and the panelists' online experience. A Web 2.0 approach to online panel management is outlined in this article.
Michael Stanat, Research Executive, SIS International Research
This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences.