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A global consulting firm contacted SIS International Research to conduct a Sushi Food Taste Test at our NYC Focus Group Facility just before the busy Thanksgiving holiday.
Background: The product was an in-store brand of Sushi purchased at convenience stores. The client n
DESIGN ZONE BUILDER CASE STUDY
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica