Market research companies offering taste tests and sensory research services. Locate a company to test ingestible products, such as beverages or toothpaste, as users evaluate them using taste and sensory criteria. Methods include using test kitchens, in-home tests, blind taste tests, etc.
A client was planning to enter a well-established category for the first time. It was a category in which they did not have much internal expertise and they were the fourth or fifth brand to market. They recognized it was critica