Technology has enabled marketers to become part of a person’s daily life, and brands can now offer unique consumer experiences across devices. Likewise, Researchers can interact with consumers at any moment, through many devices and touch points. We will see the raise of a new generation of Tech savvy Researchers, and the born of a new enterprise role: the Chief Research Technology Officer (CRTO).
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography.
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers.
Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a semantic translation of “micro-blog” and follows the same basic structure as Twitter but with several differentiating features.
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research.
Online qualitative research methodologies today mimic the way the population is already comfortable communicating. Choosing which methodology is best will depend on what you’re testing, where the participants are located, timing and budget.
Virtual teams are a good way for you to take on bigger projects, reach out into new markets and offer outstanding value to your clients. This article covers practical tips and best practices on how to create thriving virtual teams.
As business has become global in the true sense with virtually no boundaries, it has become all the more important for today’s enterprises to have their operations running 24 X 7. It has become imperative to venture into the emerging economies, like India. Exploring the Indian cloud landscape by small, medium and large enterprises in the overall cloud ecosystem provides more opportunities for the cloud computing services in India.
Online qualitative methods can dramatically reduce the problems associated with recruiting and interviewing physicians. This article will focus on two primary online qualitative methods, one real time method and one asynchronous method (not real time).
New communication modes in the online and wireless world challenge traditional data collection approaches. To remain viable, market researchers must learn new methods of approaching and measuring qualitative and quantitative research.
Europe has market research trends similar to those in the United States, but their evolution and final emergence may look different. This article looks at marketing research trends in Europe in comparison with the U.S.
IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry.
Dana Stanley reviews Foursquare, a mobile phone app that uses GPS to note your location and allows you to leave comments and connect with friends. This technology creates new ways for market researchers to connect with consumers in the moment of their purchase.
Adults looking to lose weight have found a new method - interactive fitness products. More Americans plan on using a product such as Wii Fit or EA SPORTS Active rather than using a traditional fitness equipment or diet program. Learn more in this article from Chadwick Martin Bailey, Inc.
Dana Stanley of The Operandi Group shares his insights on making your data stand out. PowerPoint presentations can be tedious and boring. This article recommends other types of technology you can use for data reporting.