Usability testing is a technique used to evaluate a product by testing it on users. Usability testing focuses on measuring a human-made product's capacity to meet its intended purpose. Usability testing measures the usability, or ease of use, of a specific object or set of objects.
Stratégir was one of the first organizations to develop virtual 3D shopping environments that use mobile eye tracking and life-sized shelves to realistically test products and packaging. Their methods offer survey respondents an extremely realistic virtual shopping experience, and allows f