Online Focus Groups - Web Broadcasting & Streaming Video
Market research providers of online focus groups conducted through web broadcasting and streaming video. Locate a company offering live online transmission of focus groups, interviews, meetings and presentations from a facility to observers watching it on a computer.
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers.
Mobile market research is not a single-track path. The mobile world is where the "digital natives" who have grown up with the Internet and mobile phones, feel at home. This is reason enough for a complete industry to focus on the opportunities for mobile market research.
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations.
Online qualitative methods can dramatically reduce the problems associated with recruiting and interviewing physicians. This article will focus on two primary online qualitative methods, one real time method and one asynchronous method (not real time).
This newsletter article discusses a couple of the more popular types of online qualitative research techniques. The importance of understanding when these methods would be useful brand strategy tools is key to developing a stronger link between brand and customer.