GreenBook, The Guide for Buyers of Marketing Research.

Sticky

Media July, 2015

By launching the world's first self–serve online eye tracking platform for fast visual and engagement insights, Sticky has made eye tracking easy and accessible.

CLS Lexi-tech

Case Study February, 2013

Seeking to offer insights and thought leadership to new audiences online, a leading UK asset manager was launching an innovative new website. This would be a “content-hungry” site, requiring considerable editorial resources. The asset manager decided to enlist a language services partner to help it cope with this task.

Isobar Marketing Intelligence Practice

Article February, 2012

Sticking with tried-and-true media vehicles that have performed reliably may be one way marketers can alleviate advertising ROI anxiety. We have five more solutions to knock it out all together in 2012.

Kay Corry Aubrey, Usability Resources Inc.

White Paper January, 2012

Results from a usability study of Moxie Employee Spaces with 10 Community Managers.

Kay Corry Aubrey, Usability Resources Inc.

Media December, 2011

An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results.

Labbrand

White Paper November, 2010

The investment prestige brands make in their own digital competence could be a deciding factor in their ability to survive and thrive in China, and is likely to become increasingly important as the market matures.

TranslateMedia

Article May, 2010

International businesses should employ search engine optimization when tapping into the world of multilingual web content. TranslateMedia shares their insights on international Internet usage and localization techniques.

John Franklin, Catalyst Group

White Paper April, 2010

Catalyst’s proprietary test of the usability of blogs sheds light on a variety of user-experience related design challenges associated with blogs’ potential to become a mainstream medium for Internet users. Read this white paper to learn more insights gained from this usability study.

Catalyst Group

White Paper March, 2010

Designing your website for various screen resolutions can be tricky but warrants serious consideration. Catalyst Group present different methods for addressing screen resolution, including optimization techniques for a hybrid approach.

Catalyst Group

Case Study March, 2010

This study takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.