Market research companies, US and non-US based, offering worldwide capabilities. Locate a firm to provide international market research using global coverage through networks, strategic alliances, or company owned offices throughout the world.
While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly.
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cult
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditi
International businesses should employ search engine optimization when tapping into the world of multilingual web content. TranslateMedia shares their insights on international Internet usage and localization techniques.
Common concerns among global tracking studies include unexpected changes in your tracking data resulting in inconsistent samples. Recent work being done by researchers provides a new way of conceptualizing online sample consistency globally: analyzin
This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research. The integration of market research and competitive intelligence generates valuable insights for st
Strategic planning has changed shape in the past 25 years with the emergence of global markets, bursts of new technology, and changes in the world economy. Geo Strategy Partners shares their insights on business models and strategic positioning in th