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Zappi
Zappi

Zappi delivers same day results from leading research agencies with automated self-service tools that help make market research easy.

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The Right Focus for Winning Innovation The Right Focus for Winning Innovation

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Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. This article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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