GMO Internet Group company, Asia’s premier market research solution platform provider GMO Research, Inc., and Malaysia’s premier lifestyle and brand-focused loyalty card, BCARD (Berjaya Loyalty Card) have entered into a strategic business alliance. The alliance will enable GMO Research to conduct market research surveys targeting a dynamic consumer base exceeding 3 million consumers in Malaysia. In exchange for taking surveys, BCARD members will earn loyalty points which can be redeemed at various stores and items such as airline miles and mobile minutes. This is the first alliance of its kind for GMO Research with a loyalty card program.
Commenting on the alliance, GMO Research Product Development Manager Nicholas Antram states, “The alliance with BCARD will change the landscape of online research in Malaysia. With a powerful and rich group of consumers to target from, researchers will be able to conduct online surveys in Malaysia at a speed and quality level that was not available until now.”
BCARD Director Ms. Yau Su Peng Gary Yeoh is also excited about the new business. Su Peng Gary states “BCARD is excited to partner GMO Research, to give our members even more opportunities to get rewarded. We here at BCARD are always looking to push boundaries and is yet another way for us to push the envelope beyond the traditional methods of points collection.”
About BCARD Malaysia
BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad, owns and manages the multi-partner customer loyalty programme known as BCARD. Launched in December 2010, BCARDis Malaysia’s fastest growing loyalty program of its kind with over 75 merchant partners including Starbucks, Caltex, 7Eleven, Lazada, Chatime and others, translating to over 3,500 outlets nationwide. With an urban skewed membership base, BCARD has over 3 million registered members and growing at a rate of between 25,000 to 40,000 members every month.
About GMO Research
GMO Research, Inc. (TSE:3695) is a one-stop research solution platform provider. Offering full-service capabilities spanning across all industries and powered by one of the largest panels in Asia, we make research easy through seamless bilingual communication and solutions that cater to our clients' needs. In addition to the traditional qualitative and quantitative methodologies, we also offer a number of proprietary methodologies including Eye Tracking, Scanamind, Mobile Research, MROC, and more.
GMO Internet Group
GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.
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For more information on BCARD: http://www.bcard.com.my/
For BCARD inquiries -Tel: +6-03-2148 8585
For more information on GMO Research -http://www.gmo-research.jp/en
For GMO Research product/service inquiries -Tel: +81-3-5459-5565