Advertisement zappi store

[Webinar] Explore GRIT Report Data Like Never Before

Join us Thursday, February 22, 2018 to Explore the GRIT Report Data Like Never Before! Can't make it? We send a link to the webinar recording to everyone who registers!

Today, searching through piles of market research studies to find answers and discover insights can feel like trying to find a needle in a haystack. On both the client and supplier side, this problem has plagued our industry leading to countless hours lost searching through disorganized shared drives and hard to use research repositories.

But what if there was a better way to ask questions of our research? Turns out, the folks behind KnowledgeHound may have found the answer.

KnowledgeHound is a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data.

Here at Greenbook, we were interested in understanding if KnowledgeHound's technology could help us make the data from past GRIT Report's searchable. To accomplish this, we've compiled three years’ worth of GRIT data into KnowledgeHound to make it insanely easy for you to discover how perceptions and attitudes in the market research industry have changed over time.

Join us to learn more about KnowledgeHound's unique search-driven analytics platform and how to access the portal for yourself. 

Register for the webinar.  We will:

- Demonstrate how to access and use the GRIT Report site powered by KnowledgeHound
- Identify surprising industry trends and insights uncovered by using KnowledgeHound's powerful search and visualization technology
-Explain how other organizations are using search driven analytics to increase the impact of their market research studies

  • Demonstrate how to access and use the GRIT Report site powered by KnowledgeHound
  • Identify surprising industry trends and insights uncovered by using KnowledgeHound's powerful search and visualization technology
  • Explain how other organizations are using search driven analytics to increase the impact of their market research studies

Speakers:

 Brock Jones, Head of Demand Generation and Partnerships, KnowledgeHound 

Brock is a brand marketing and consumer insights expert with experience in developing and executing go to market strategies and campaigns for billion-dollar brands including Gillette (P&G) and Assassin's Creed (Ubisoft).


Brock currently leads Marketing and Partnership efforts at KnowledgeHound, a search driven analytics platform that enables anyone to find answers and tell stories with their customer survey data.

 Leonard Murphy, Executive Editor & Producer, GreenBook

Leonard ‚"Lenny" Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats.

 

This content was originally published by KnowledgeHound .

Company profile

KnowledgeHound

Chicago, Illinois, United States of America
Telephone:
872-228-5211
Email:
sales@knowledgehound.com
About KnowledgeHound:
Software designed to help you drive greater influence with your customers insights and experience data

Related Market Research Specialties