Social media has opened up a world of opportunity for researchers to gain valuable insight into their markets. This new domain of research presents businesses with previously untapped data which can reveal hidden trends or insights. Inevitably the adoption of social media research by mainstream users is rapidly gaining pace. According the 2013 Retail Industry Outlook Survey conducted by KPMG, 71% of leading retail executives cite social media as having a significant impact on their business.
Market research has to adapt as the dynamics of the audiences change and the markets evolve. Increasingly, research activities need to deliver a more holistic view of the market, and this includes customer and employee views as well as consumer opinions. Social media can play a role in broadening the perspective of research in many different ways, and this presentation will explore some of these.
Join Terry Lawlor, EVP, Product Management, Confirmit, who will explore the different roles that social media play in gathering feedback and insight from different audiences for different use cases.
EVP, Product Management
Terry Lawlor is Executive Vice President for Product Management at Confirmit, with responsibility for all aspects of product management, including strategy development, product definition, and product representation in client and marketing activities. Terry is a seasoned and highly professional enterprise software executive who possesses a wealth of expertise in the customer experience market. Prior to this role, he had responsibility for Marketing and Business Development at mobile app specialist The App Garden and before that held senior executive roles in product management, marketing, sales and operations at global customer experience leader SDL.
His track record also includes leadership and stretches over more than thirty years at high-growth software companies, such as Racal-Redac, Informix Software and SupportSoft. During this time, he has worked with many global enterprises to solve complex business issues with innovative software solutions. Terry was listed as a 2014 Technology Trendsetter by Survey Magazine. He is a graduate of Durham University in the UK and a keen sports fan.
View the webinar recording: