According to the Altimeter Group, many companies believe they’ve gone through a digital transformation just because they’ve invested in technology. However, a true digital transformation spans beyond this initial investment.
WPP Health Practice’s team identified the need for a digital transformation strategy to democratize knowledge and insights across the organization and developed a plan of action to achieve their goals.
Join Mark Andersson, WPP Health Practice’s International Digital Transformation Director, on May 7th as he discusses how WPP Health Practice is approaching a digital transformation, their process of selecting the right technology, and the future of knowledge and insights sharing. Mark Hammer, CEO of Bloomfire, will join Mark to discuss the five steps of digital transformation, including the assessment of your digital business maturity, getting executive buy-in, and creating a culture of knowledge sharing.
Register today. During this webinar, you will learn:
- How to define the need for a digital transformation
- How cutting-edge technology can help democratize insights and knowledge
- Key learnings from WPP Health Practice’s journey and the advice they have for organizations in the early stages of developing a strategy to democratize knowledge and insights
Mark Andersson, Digital Transformation Director (International), WPP Health Practice
Mark Andersson is the Digital Transformation Director (International) for WPP Health Practice. He has worked with retail, automotive, telecom, financial services, and health clients and has held leadership roles at Ogilvy, Syzygy, TBWA, and Ogilvy Health among others. With over 30 years of experience in digital transformation and operations, Mark focuses on efficiently delivering great work by applying the best tools, methods, processes, and technology.
Mark Hammer, CEO, Bloomfire
Mark has over two decades of product, management, and strategy experience at software, education, and energy companies. He held senior management roles at SmartBear Software, Houghton Mifflin Harcourt, CompassLearning, Green Mountain Energy Company, and Sagebrush Corporation, among others. Since joining Bloomfire, he has helped the company achieve unprecedented growth and helping it be consistently rated one of Austin’s Best Places to Work.
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