[Webinar Recording] Why ResearchTech is the Next Big Thing in Your Marketing Technology Stack
View the recording to learn why ResearchTech needs to be part of your marketing technology stack.
The need for research technology has never been more important. Business is moving faster than ever and brands are having a hard time getting timely and impactful feedback, leading to some of the most epic product launch and marketing failures of all time. Ads are missing their mark while customers expect you to know who they are and what they want. This then puts the pressure on researchers and marketers to get quality insights faster while working with smaller budgets. And that is a huge problem for brands.
Everyone knows the customer experience matters, but now, more than ever before, brands need to capture customer insights on a constant basis to help steer their decisions in the right direction. Using research automation and innovative technologies like video insight platform Voxpopme to augment traditional research is helping brands get closer to their customers.
View the recording. This webinar will:
- Explore why ResearchTech has been missing from martech solutions—until now—and will reveal the next big trends in ResearchTech helping brands nail their marketing.
- Explore how some of the world’s most influential brands are using video in market research to collect more dynamic feedback from their customers.
- Help you advise your marketing team on ResearchTech solutions that will help them create better customer experiences.
Steve Mast, Chief Innovation Officer, Methodify
As the Chief Innovation Officer of one of the fastest growing companies in data collection, Steve Mast excels at challenging the status quo. He has transformed Delvinia from an insights-driven digital solutions firm to an intrepreneurial incubator that has launched two of the biggest data collection companies in Canada. Most recently, the company’s newly launched research automation platform, Methodify, was named to the GRIT Top 50 List of the Most Innovative Companies in Market Research after receiving a Stevie award for Startup of the Year.
Kristin Luck, Advisory Chief Marketing Officer, Voxpopme
Kristin Luck is a serial research technology entrepreneur turned advisor/growth strategist and serves as Voxpopme’s Advisory CMO. She currently works as a growth strategy consultant, specializing in nontraditional sales and marketing strategies for early and mid-stage companies preparing for global expansion, funding or acquisition. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media and is considered one of the leading voices in market research on industry trends and emerging technologies.