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January 9, 2013

GreenBook Market Research Newsletter
Happy New Year from GreenBook
Chief Editor: Leonard Murphy
Ode to the Unsung Heroes of the Market Research Industry
2012 - The Year in Review from a Client-side Perspective
Over Collecting? Qualitative Data Overload, aka 'Little Big Data'
How to Make an MR Client Angry in 7 Easy Steps
Changes in Market Research versus Predictive Analytics
Six 2013 New Year's Resolutions for Marketing and Insights
 
» NEWS: Market Research News from Dec 27 - Jan 9, 2013
» TOP 10: MRX Stories on Twitter
» WEBINAR: Behaviour Design with BrainJuicer - January 16

Ode to the Unsung Heroes of the Market Research Industry

Ode to the Unsung Heroes of the Market Research Industry

For traditional research companies and new ones alike, when was the last time you looked at the research value chain? What are your clients 'buying' from you? At the pace that technology is evolving, will your business model still be relevant three years from now? Read More

 

2012 - The Year in Review from a Client-side Perspective

2012 - The Year in Review from a Client-side Perspective

2012 is behind us. It's time to reflect on the year in research from the client-side perspective – Edward Appleton shares seven observations about what seemed to characterize the world of MR in 2012, including DIY, pricing trends, budgetary pressures, and changing research roles. Read More

 

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WARC

Over Collecting? Qualitative Data Overload, aka 'Little Big Data'

Over Collecting? Qualitative Data Overload, aka 'Little Big Data'

Big Data has been a hot topic in the market research industry. Online technologies have made it easier than ever to collect huge amounts of qualitative data; however that presents a challenge when it comes to analysis… especially quick analysis. Read More

 

How to Make an MR Client Angry in 7 Easy Steps

How to Make an MR Client Angry in 7 Easy Steps

Delivered with a lot of honesty, a liberal dollop of humor, and a whole lot of love for the MR industry, Angry MR Client pulls no punches describing the things that research suppliers do that drive her mad. Read More

 

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BrainJuicer Webinar

WEBINAR: Behaviour Design: Applying the Behavioural and Decision Sciences to Shopper Insights

 

Wednesday, 16 January

 

Join Will Leach, VP BrainJuicer Behavioural Labs, as he presents new thinking on this critically relevant topic for marketers and researchers, along with the results of recent Behavioural Consulting projects conducted with clients.

 

Register Now

Changes in Market Research versus Predictive Analytics

Changes in Market Research versus Predictive Analytics

Technologists and market research practitioners have long lived in parallel universes. The difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset. Read More

 

Six 2013 New Year's Resolutions for Marketing and Insights

Six 2013 New Year's Resolutions for Marketing and Insights

This is the year to take action rather than talking about it. This is the year marketing teams need to move from empty narratives and instead turn to evidence as our light at the end of the tunnel. Joel Rubinson offers a list of practical and high priority initiatives. Read More

 

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BrainJuicer Webinar

WEBINAR: Predictions for 2013: Round 2

 

Wednesday, January 23 at 11:00am PST/2:00pm EST

 

Moderator and panelists include Kristin Luck, Simon Chadwick, Reineke Reitsma, Leslie Townsend, and Leonard Murphy.

 

Click to Register Today!

Market Research News & Views

Broadcast networks sign Rentrak for live mobile TV ratings research-live.com
2013 Preview - Part 1 research-live.com
Nielsen Acquires Arbitron research-live.com
Revolution Analytics gets $7.8m financing for New Year research-live.com
Epic data access proposals 'counter-productive', says MRA research-live.com
Is Technology Changing How Our Brains Work?
Market Research Executive of 2012 by Research Business Daily Report
Digital Health In 2012: $1.4B Raised, Up 45% Y/Y; Qualcomm Most Prolific Of 179 Investors
At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

#MRX Top 10: Looking Back, Looking Ahead & Looking Out

#MRX Top 10: Looking Back, Looking Ahead & Looking Out

Of the 927 unique links shared on the #MRX community in the last week, here are 10 of the most retweeted: Growth of mobile survey traffic, why companies use market research, WPP buys into gamification, and more. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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