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January 23, 2013

GreenBook Market Research Newsletter
ARF Re:think
Chief Editor: Leonard Murphy
Online Tools That Help You Tell A Good Story
The Ripple Effect: The Influence of Others on What We Buy
Are New Media Companies Becoming Research Agencies?
Sliders: Good for White Castle, Bad for Research
Individual Realities Are Coming - Implications for Insights
What Can The CES Tell Us About Market Research?
 
» NEWS: Market Research News from Jan 10 to Jan 23, 2013
» TOP 10: MRX Stories on Twitter
» WEBINAR: BIG DATA OR BIG HYPE? Wednesday Jan 30

Online Tools That Help You Tell A Good Story

Online Tools That Help You Tell A Good Story

A review of free or almost free online tools to help researchers create more engaging presentations and reports - infographics, interactive presentations, social media storylines, and more. Read More

 

The Ripple Effect: The Influence of Others on What We Buy

The Ripple Effect: The Influence of Others on What We Buy

Isn't it about time we looked at the data and came up with a model of human decision making that doesn't neglect social influence? Neal challenges insights pros to think about how these models may impact both the process and interpretation of research. Read More

 

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Insight Innovation Exchange

Are New Media Companies Becoming Research Agencies?

Are New Media Companies Becoming Research Agencies?

New media companies are offering a slice and/or an internal solution that disintimediates core offerings of the marketing research industry. As traditional media continues to adapt to a mobile, multiscreen and social universe, so to must the MR industry. Read More

 

Sliders: Good for White Castle, Bad for Research

Sliders: Good for White Castle, Bad for Research

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data. Read More

 

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Insight Innovation Webinars

WEBINAR: BIG DATA OR BIG HYPE?

 

Wednesday, January 30 at 11:00am EST

 

One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a real perspective on the subject and a better understanding of what Big Data can deliver today.

 

Speakers:
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T

 

Register Now

Individual Realities Are Coming - Implications for Insights

Individual Realities Are Coming - Implications for Insights

Emerging technologies are beginning to blend the physical and virtual worlds into realities of our own creation. Virtual reality and augmented reality create exciting potential applications: gathering consumer insights for product design and retail spaces is just one idea. Read More

 

What Can The CES Tell Us About Market Research?

What Can The CES Tell Us About Market Research?

The science fiction Jetson's like vision of a smart home is now a reality and it is going to open up a whole new world of insights. Read More

 

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BrainJuicer Webinar

WEBINAR: Turning Human Understanding into Business Advantage and Creating Behaviour Change in the Research Industry

 

Thursday, 14 February

 

John Kearon, BrainJuicer's Founder and Chief Juicer, hosts a session about BrainJuicer's System 1/Behavioural Economics approach to market research and how it helps clients turn human understanding into business advantage.

 

Register Now

Market Research News & Views

NetBase adds $9m to close $23m financing round research-live.com
IPA Bellwether points to increased spend on MR in Q4 research-live.com
Obama's digital analytics director turns consultant research-live.com
Award-winning design - Information is Beautiful Awards research-live.com
Curalate raises $3m in series A financing research-live.com
Submissions And Voting Now Open for Insight Innovation Competition
SurveyMonkey CEO Talks About Why His Company Won't IPO After Raising $794M
Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText
Retailer Social Media Use

#MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

#MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted. How research misses the human behind the demographic, data visualization, heroes of the industry, and more. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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