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January 25, 2012

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Chief Editor: Leonard Murphy
Top 10 Most Innovative Market Research Firms of 2011
2012 Through the Lens of Client Needs
Can Market Researchers Afford to be Perfectionists?
Smart Research Hiring Pays Big Dividends
What CES Reveals About the Future of Market Research
The Good, Bad and Ugly of Customer Satisfaction Surveys
 
» NEWS: Market Research News from Jan 12 to Jan 25, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: Market Research in the Mobile World

Top 10 Most Innovative Market Research Firms of 2011

Top 10 Most Innovative Market Research Firms of 2011

Based on the latest GRIT survey, Lenny Murphy shows the top 10 market research firms perceived to be most innovative, complete with breakdown by client/supplier and tenure, their previous ranking information and indication of change from 2010. Read More

 

2012 Through the Lens of Client Needs

2012 Through the Lens of Client Needs

Technology is changing faster than consumers. Consumers are changing faster than organizations. Research firms need to meet client needs by moving from big data to big insight, increasing speed while maintaining quality, adding magic to logic, creating content excellence, and applying new measurement models. Read More

 

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Schlesinger Associates - Outstanding Recruitment for Any Methodology

Can Market Researchers Afford to be Perfectionists?

Can Market Researchers Afford to be Perfectionists?

Exploring the 80/20 mentality of many corporate clients, Edward Appleton weights in on whether researchers are neglecting their methodological rigor at their own peril, opening themselves to attack from all angles. Read More

 

Smart Research Hiring Pays Big Dividends

Smart Research Hiring Pays Big Dividends

Are market research executives really embracing this "New Talent for a New Age" concept? Beth Rounds asks Lock Collins, Cambiar's Human Resources Practice Leader to weigh in on the topic. Lock explains who is being hired (and how) and offers recommendations for improving the hiring success rate. Read More

 

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Market Research in the Mobile World

What CES Reveals About the Future of Market Research

What CES Reveals About the Future of Market Research

The 2012 Consumer Electronics Show spotlighted a trend relevant for the future of market research. It pointed to a "ubiquity of connectedness" – that is, a future in which consumers are "connected" not only via their smart devices, but their televisions, home appliances, and of course, their vehicles. Read More

 

The Good, Bad and Ugly of Customer Satisfaction Surveys

The Good, Bad and Ugly of Customer Satisfaction Surveys

Are customer satisfaction surveys always beneficial? As a part of her guerilla research, Kimberly Nasief investigated the surveys that customers are asked to complete and as a result compiled a list of problems with the process by which many surveys are deployed. Read More

 

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ARF re:think Annual Convention March 25-28

Market Research NEWS | January 12 to January 25, 2012

London Stock Exchange to track social media buzz research-live.com
BrainJuicer revenue passes £20m in 2011 research-live.com
Companies sign up to new mobile research body research-live.com
Proposed EU data rules go too far, research bodies say research-live.com
Satmetrix and Metavana in social media partnership research-live.com
Report: Which Data Do People Really Care About Keeping Private Online?
SOPA Is Dead: Smith Pulls Bill
What Can Twitter Tell Us About the South Carolina Primary?

Top 10 #MRX Stories on Twitter: Top Articles, Agencies, and Tips

Top 10 #MRX Stories on Twitter: Top Articles, Agencies, and Tips

Stay on top of what the market researchers are saying on Twitter. Of the 1,432 unique links shared by the Twitter #MRX community over the past two weeks, here are the top ten most retweeted. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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