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February 8, 2012

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Chief Editor: Leonard Murphy
More Dirty Little Secrets of Online Panel Research
Advice to the Insights Supplier: Choosing a Direction
The CEO Series: An Interview with Kristin Luck of Decipher
A Net Gain of Market Research Augmentation
Emotions & Authenticity Matter in More Ways than One
Five Emerging Roles That Are Changing the Face of Market Research
 
» NEWS: Market Research News from Jan 26 to Feb 8, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: Social Smarts Online Debate

More Dirty Little Secrets of Online Panel Research

More Dirty Little Secrets of Online Panel Research

Grey Matter Research ran a little test in 2009 on a few panels the company had used or was considering. The result was a report that burned up Twitter feeds, generated unprecedented number of LinkedIn comments, and was requested by researchers from all over the world. They've just done it again. Read More

 

Advice to the Insights Supplier: Choosing a Direction

Advice to the Insights Supplier: Choosing a Direction

Given the changes in the market insights industry, the traditional supplier will need to move upstream into a strategic role, develop and sell a niche software, become the low-cost provider, or abandon the business altogether. Read More

 

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FREE White Paper: The How's and Why's of Survey Research

FREE White Paper: The How's and Why's of Survey Research

 

This white paper discusses survey research by breaking it up into a seven step process – and clearly detailing how you can maximize your efforts every step of the way. Get the white paper now.

The CEO Series: An Interview with Kristin Luck of Decipher

The CEO Series: An Interview with Kristin Luck of Decipher

Continuing a series of interviews with CEOs of companies that are shaping the future of market research, Lenny Murphy spoke with Kristin Luck about mobile research, the challenge of staying on top of new technologies, demand for end-to-end solutions, big ideas to focus on in 2012, and much more. Read More

 

A Net Gain of Market Research Augmentation

A Net Gain of Market Research Augmentation

The current transition of the MR industry is based on augmentation vs. wholesale adoption: One of the only viable paths existing MR firms have is to craft hybrid approaches that marry the best of traditional techniques with the newer stuff such as social media analytics, mobile methods, biometrics, and communities. Read More

 

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ARF re:think Annual Convention March 25-28

Emotions & Authenticity Matter in More Ways than One

Emotions & Authenticity Matter in More Ways than One

Emotions have a dramatic influence in the workplace. Tiffany McNeil argues that the empathy for our partners and colleagues and the passion for our projects is exactly what make us good at our jobs. And if we're not seriously disappointed by bad news, we don't get to be seriously elated by the good. Read More

 

Five Emerging Roles That Are Changing the Face of Market Research

Five Emerging Roles That Are Changing the Face of Market Research

Job Muscroft of Face profiles five emerging roles within MRX agencies with distinctive new skills sets: Technologist, Community Manager, Social Media Researcher, Co-creation Consultant, and Big Data Scientist. Read More

 

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MRMW 2012 Amsterdam

Market Research NEWS | January 26 to February 8, 2012

2012 Client spending plans research-live.com
Nielsen posts 8% growth in 2011 – revenue hits $5.5bn research-live.com
What the Facebook FTC settlement means for market research research-live.com
Omniture founder's new BI business bags $20m funding research-live.com
People on the move: Appointments and Promotions in the MR Industry research-live.com
A Klout Score for Brands? Net Promoter Creator Adapts to Social Media
Online shapes shopper habits
Google Maps Help Predict Meth Labs Before They Open
Is Angry Birds Keeping Your Brain Healthy? [STUDY]
reInvention, a New Sampling Firm, Modernizes Data Collection Process

Top 10 #MRX Stories on Twitter: Fun & Gamification in a Social Media World

Top 10 #MRX Stories on Twitter: Fun & Gamification in a Social Media World

Stay on top of what the market researchers are saying, commenting on, and sharing on Twitter. Of the 1,427 unique links shared by the Twitter market research community over the past two weeks, here are the top ten most retweeted. Read More

 

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Social Smarts Webinar Feb 15
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Jan 25 | Jan 11 | Dec 28 | Dec 14 | Nov 30 | Nov 16 | Nov 2 | Oct 19 | Oct 5 | Sep 21
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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