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February 22, 2012

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Chief Editor: Leonard Murphy
What Emerging Research Techniques Will Be Used in 2012?
How Social Media Reach Translates Into Offline Opportunity
Counteracting the Dirty Little Secrets of Online Panels
Where Does All the Capital Funding Go?
Is Gamification an Option or a Requirement?
Researchers, Let's Take a Long Hard Look at Our Own Decisions
 
» NEWS: Market Research News from Feb 9 to Feb 22, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: The Market Research Technology Event

What Emerging Research Techniques Will Be Used in 2012?

What Emerging Research Techniques Will Be Used in 2012?

[GRIT Sneak Peek] The research industry is bullish about new methods, with MROCs, social media research, mobile, and text analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won't be a tipping point; it will be an avalanche of change. Read More

 

How Social Media Reach Translates Into Offline Opportunity

How Social Media Reach Translates Into Offline Opportunity

Social media reach and influence translate into brand equity. As Lenny Murphy has become increasingly aware of his own journey through the social media landscape, he realized that companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here's how it works. Read More

 

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Schlesinger Associates - Outstanding Recruitment for Any Methodology

Counteracting the Dirty Little Secrets of Online Panels

Counteracting the Dirty Little Secrets of Online Panels

There are some really, really bad panels out there. The question is how we can as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices? Read More

 

Where Does All the Capital Funding Go?

Where Does All the Capital Funding Go?

[Results of the 2011 Cambiar Capital Funding Index] Looking to start up your next enterprise? Not sure how to attract funding? Here are a few clues: you should be based in the United States; your product should have something to do with social media; and the word "analytics" should appear liberally in your business plan. Read More

 

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The Market Research Technology Event 2012

Is Gamification an Option or a Requirement?

Is Gamification an Option or a Requirement?

Gamification has become a buzzword for a reason; its adoption is critical for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Read More

 

Researchers, Let's Take a Long Hard Look at Our Own Decisions

Researchers, Let's Take a Long Hard Look at Our Own Decisions

Researchers like to think they provide cool-headed support for tough decisions. In fact, we're subject to the same quirks and weaknesses as the people we study, says BrainJuicer's digital culture officer Tom Ewing. Read More

 

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MRMW 2012 Amsterdam

Market Research NEWS | February 9 to February 22, 2012

UK research professionals 'less confident' for 2012 research-live.com
Peanut Labs promises answers in under a minute with Crowdvi.be research-live.com
Simply Measured adds Klout to Twitter reports research-live.com
Changes at the top for Market Strategies International research-live.com
Cint adds SaaS option for DIY sample procurement research-live.com
Brands Pinning It On Pinterest
B2B International to launch consumer market research agency
Google Accused of Tracking Apple's Users
10 Most Innovative Web Companies of 2012
Even on $15,000 a Year, Most Young People Buy Smartphones [STUDY]

Top 10 #MRX Stories on Twitter: In Other News, Social Networks Like to Talk about Social Networks

Top 10 #MRX Stories on Twitter: In Other News, Social Networks Like to Talk about Social Networks

Stay on top of what the market researchers are saying, commenting on, and sharing on Twitter. Of the 1,612 unique links shared by the Twitter market research community over the past two weeks, here are the top ten most retweeted. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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