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March 7, 2012

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Chief Editor: Leonard Murphy
Harvard Business Review – What do Opinion Leaders Think of MR?
Access Panel Recruitment: The Real Dirty Secret?
The Insights Supplier: Organizing for Success
Honesty of Responses: The 7 Factors at Play
Market Research Gets Dissed at the 84th Academy Awards!
Evolution of Advertising Design versus Survey Design
 
» NEWS: Market Research News from Feb 23 to Mar 7, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: The Research Club

Harvard Business Review – What do Opinion Leaders Think of MR?

Harvard Business Review – What do Opinion Leaders Think of MR?

Do we need to worry about our reputation of the market research industry? I would give a resounding "Yes" as an answer. Two recent examples from the Harvard Business Review reinforce this belief. Read More

 

Access Panel Recruitment: The Real Dirty Secret?

Access Panel Recruitment: The Real Dirty Secret?

There is a little discussed reason for why some panel owners treat respondents like a commodity: The rising costs of online lead generation programs. The range of affordable online recruiting sources for panels is narrowing while the pressure to re-claim the recruitment cost is increasing. Read More

 

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Schlesinger Associates - Outstanding Recruitment for Any Methodology

The Insights Supplier: Organizing for Success

The Insights Supplier: Organizing for Success

It's hard to put forth a one-size-fits-all model to address the different types of suppliers. Instead, Tony Cosentino attempted to set out some general models and go-to-market approaches based on the firm's specific market offer. Read More

 

Honesty of Responses: The 7 Factors at Play

Honesty of Responses: The 7 Factors at Play

We have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context, type of questions, respondent, etc. Although the reasons for this are complicated, it is possible to identify the driving factors that determine the level of authenticity to an answer someone may give. Read More

 

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The Research Club Networking Reception

Market Research Gets Dissed at the 84th Academy Awards!

Market Research Gets Dissed at the 84th Academy Awards!

In the midst of the largely forgettable 84th Academy Awards, there was a skit based on the idea of a 1939 focus group for "The Wizard of Oz". As he watched the piece, Kevin Lonnie tried to decipher the writer's intent which he thinks was to slam the idea of common folk aiding the creative process. Read More

 

Evolution of Advertising Design versus Survey Design

Evolution of Advertising Design versus Survey Design

Designing surveys is without doubt a creative process similar in many ways to other creative commercial art forms like advertising and presentation design. With great visual examples, Jon Puleston argues that there is something our industry can learn from looking at the evolution of these other creative processes.Read More

 

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MRMW 2012 Amsterdam

Market Research NEWS | February 23 to March 7, 2012

Sutherland to lead Ogilvy behavioural science practice research-live.com
MR associations form global network research-live.com
Q&A app Wayin gets $14m investment research-live.com
People on the move: Appointments and Promotions in the MR Industry research-live.com
Research exempted from do-not-track initiative research-live.com
Big Data's Grass-Roots Revolution
From idea to store shelf: A new product is born
U.S. smartphone ownership eclipses feature phones
Cambiar Introduces InFoRm MR Trend Assessment Tool

Top 10 #MRX Stories on Twitter: Hashtag Halo: Social Media Research in Context

Top 10 #MRX Stories on Twitter: Hashtag Halo: Social Media Research in Context

Stay on top of what the market researchers are saying on Twitter. Among other trending stories, Ben Leet of uSamp reflects on his own recent angry tweet about a train voyage, and what it might mean for social media market research in general. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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