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March 21, 2012

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Chief Editor: Leonard Murphy
Now Available: GreenBook Research Industry Trends Report 2012
The 50 Most Innovative Companies in Market Research (GRIT 2012)
Lessons from Thinking, Fast & Slow - System 1 and System 2
Biased Research, No Matter What the Methodology
The Impact of Digital on Growth Strategies: What the CMOs Say
Escaping the Commoditization Trap
[webinar] SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights
 
» NEWS: Market Research News from Mar 8 to Mar 21, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: AIMRI Spring 2012: Online Research & Social Media

Now Available: GreenBook Research Industry Trends Report | Spring 2012

Now Available: GreenBook Research Industry Trends Report | Spring 2012

The GreenBook Research Industry Trends Report for Spring 2012 is now available! What will our industry look like in 3-5 years? Will we even recognize it as market research? An outline of the future is emerging, and we can make some highly educated projections. Read More

 

The 50 Most Innovative Companies in Market Research (GRIT 2012)

The 50 Most Innovative Companies in Market Research (GRIT 2012)

Here are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal is to glean insight on the drivers of perception around what makes a firm innovative. How can MR firms leverage this idea of "innovation" to grow their businesses? Read More

 

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Free IBM white paper: Gaining Full Value from Survey Text

Free IBM white paper:
Gaining Full Value from Survey Text

 

Learn how you can quickly and easily analyze open-ended survey text responses – including how to recode open-end responses, produce consistent results and reports and reuse previous projects to automatically recode new surveys. Download now.

Lessons from Thinking, Fast & Slow - System 1 and System 2

Lessons from Thinking, Fast & Slow - System 1 and System 2

Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Using behavioral economics, Kahneman shows that that is not the case - researchers would be well advised to take note. Read More

 

Biased Research, No Matter What the Methodology

Biased Research, No Matter What the Methodology

In a world where any methodology choice can introduce some bias to your data, it's imperative to understand how your findings may skew. Understanding what that skew is likely to be, and what you can and cannot hope to measure accurately as a result, is part of being a good researcher in today's world. Read More

 

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TRUE GRIT - celebration in NYC

The Impact of Digital on Growth Strategies: What the CMOs Say

The Impact of Digital on Growth Strategies: What the CMOs Say

Do we pay enough attention to our clients' businesses to understand how their broader objectives relate to the work we are developing for them? From a series of interviews with international CMOs, we sought to understand the role of digital in growing businesses. Here's how we see the current trends, the challenges they throw out, and from those challenges, three imperatives. Read More

 

Escaping the Commoditization Trap

Escaping the Commoditization Trap

Two years ago, Volkswagen's insights manager summed up market research as "inadequate, reactive and out of touch". A year later former GSK marketing director said agencies were too focused on tools and methodology to provide companies with the help needed to make big business decisions. What can we do to avoid the commoditization trap? Read More

 

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Online Research & Social Media on the International Landscape

Online Research & Social Media on the International Landscape

 

Spring 2012 Conference | New York | April 26 - 28

 

Join us to explore the remarkable opportunities and challenges that the rise of social media presents for researchers. As online & social media research is still largely done on a country-by-country basis, is "global" social media the next frontier? Learn more or click here to register

WEBINAR | SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

How Social Media, Localization, & Mobile are Redefining Marketing Insights

Join us for a discussion of how three paradigm-shifting factors have changed the way marketing insights are conceptualized, collected and analyzed. Our panelists are:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!
- Andrew Jeavons, President, Survey Analytics

The webinar will be moderated by Lenny Murphy, Editor of the GreenBook Blog.
Click here to register now.

 

Market Research NEWS | March 8 to March 21, 2012

GRIT finds commodity fears, hopes for change research-live.com
Affinity sues GfK MRI claiming 'theft' of trade secrets research-live.com
Ex-Synovate chief takes global MD role at OnePoint research-live.com
'Do not track' means no tracking, says EU data protection group research-live.com
Ipsos in data viz partnership with The Design Laboratory research-live.com
When Businesses Can't Stop Asking, 'How Am I Doing?'
'Sentiment Analysis' Aims to Sort Marketing Truths
Call for Synopsis – Market Research in the Mobile World NA 2012
Why Big Data is now such a big deal
5 Questions For Rep. Darrell Issa, SOPA Opponent and 'Internet Defender'

Top 10 #MRX Stories on Twitter: Market Research Is Disparaged, Outlawed & Dead

Top 10 #MRX Stories on Twitter: Market Research Is Disparaged, Outlawed and Dead

Stay on top of what the market researchers are saying on Twitter. Of the 1,308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Read More

 

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MRMW 2012 Amsterdam
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Mar 7 | Feb 22 | Feb 8 | Jan 25 | Jan 11 | Dec 28 | Dec 14 | Nov 30 | Nov 16 | Nov 2
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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