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April 4, 2012

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Chief Editor: Leonard Murphy
Google Makes Their Market Research Play: Now What?
Big Data: Opportunity or Threat for Market Research?
Building Your Insights Community? What to Expect from Platforms
Researchers Should Be More like "Advertising Planners"
Behavioral Economics: the Kylie Minogue of Market Research
Is Market Research Ready for Big Data?
 
» NEWS: Market Research News from Mar 22 to April 4, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: Using Social Media for Brand Building

Google Makes Their Market Research Play: Now What?

Google Makes Their Market Research Play: Now What?

The announcement that Google had launched a formal market research offering sent shock waves through the industry. What was surprising wasn't that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Lenny Murphy thinks there is. Read More

 

Big Data: Opportunity or Threat for Market Research?

Big Data: Opportunity or Threat for Market Research?

We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases. As a result, big data requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Read More

 

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Using Social Media for Brand Building

Click here to register

Sharing is Good Karma: Using Social Media for Brand Building

 

Presented by Leonard Murphy | Editor in Chief, GreenBook
Evening Seminar | New York City | April 26 | 6-8 PM

 

During this fast-paced seminar Lenny Murphy will explain how to leverage social media for brand growth – whether it's big or small. You'll learn:
- Why content is king and how to work it to your brand's advantage
- An insider's formula to increase influence
- Tools and tips to make it all seamless

Building Your Insights Community? What to Expect from Platforms

Building Your Insights Community? What to Expect from Platforms

Licensable community platforms allow any research consultant to create their own online insights community. Dana Slaughter took time out to get demos and trial boards for several of them. Excited by the innovation she witnessed, Dana describes the big trends and their implications for researchers. Read More

 

Researchers Should Be More like "Advertising Planners"

Researchers Should Be More like Advertising Planners

Conceptual intelligence, the ability to think laterally, link different aspects together – these are some of the hallmarks of great thinking. Great planners working in Communication Agencies would pride themselves on these kinds of abilities. Can research offer this? Read More

 

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MRMW 2012 Amsterdam

Behavioral Economics: the Kylie Minogue of Market Research

Behavioral Economics: the Kylie Minogue of Market Research

Behavioral economics, and the cognitive theories that underpin it, gives us insight into how people interpret the world, what people want, and the actions people take in response. It invalidates traditional methods of market research and marketing clichés – but only once it is taken seriously. Read More

 

Is Market Research Ready for Big Data?

Is Market Research Ready for Big Data?

50% of the revenue that is currently called market research comes from activities that do not relate to asking respondents questions. This 50% is the leading edge of the the Big Data transformation that is about to wash over marketing, market research, business information, CRM, governments, and citizens. Read More

 

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QRCA Worldwide Conference Italy

Market Research NEWS | March 22 to April 4, 2012

Council for Research Excellence to study mobile TV viewing research-live.com
Predictive analytics firm InsightsOne gets $4.3m funding research-live.com
ARF seeks backers for study of panel management practices research-live.com
Harris regains Nasdaq compliance research-live.com
Intel leads $21m investment in Tobii's eye-tracking tech research-live.com
Forbes adds emotional measurement to iPhone and Android research-live.com
GutCheck adds groups to DIY qual offer research-live.com
FTC backs 'do not track' opt-out for online tracking research-live.com
Google makes MR entrance with Consumer Surveys tool research-live.com
Hearst buys stake in business intelligence firm Stylus Media research-live.com
Winner Announced for Second Annual QRCA Qually Award

Top 10 #MRX Stories on Twitter: MR, Big Data & Big Data's Big Daddy

Top 10 #MRX Stories on Twitter: Market Research Is Disparaged, Outlawed and Dead

Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted: Key takeaways from Re:think 2012 / Google Consumer Surveys (of course) / Are we ready for Big Data? (and how it can trick you) / Improving focus groups. Read More

 

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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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