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April 18, 2012

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Chief Editor: Leonard Murphy
How Social Media, Localization, & Mobile are Redefining MR
Google Consumer Surveys and Disintermediation: A Client Perspective
10 Use Cases for Geolocation in Market Research
Framing the World of Predictive Analytics
The Upside of Autism
The CEO Series: Interview with Richard Owen of Satmetrix
 
» NEWS: Market Research News from April 5 to April 18, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: NewMR - Behavioral Economics & Market Research

How Social Media, Localization, & Mobile are Redefining MR

How Social Media, Localization, & Mobile are Redefining MR

[FULL webinar transcript] Learn about the impact of mobile, local, and social convergence on marketing and insight generation from Charlie Rader (P&G), Steve Rappaport (ARF), and Andrew Jeavons (Survey Analytics). This is a long one, but it is full of great insight and thought leadership and is well worth the time to read. Read More

 

Google Consumer Surveys and Disintermediation: A Client Perspective

Google Consumer Surveys and Disintermediation: A Client Perspective

Jason Anderson argues that Google Consumer Surveys accomplishes what we've known we should be doing but had neither the resources nor motivation to pursue. He thinks that Google has disintermediated all of us in the MR industry. Read More

 

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Behavioral Economics and other Market Research Applications of Psychology 2012

Join us on 19 April 2012 for this exciting online event:

 

Behavioral Economics and other Market Research Applications of Psychology 2012

 

 

Are you using your knowledge of psychology in innovative ways in your MR practice? Are you following with interest the rise of behavioral economics?
If the answers are "Yes" then this event is for you!
Download program or click here to register

10 Use Cases for Geolocation in Market Research

10 Use Cases for Geolocation in Market Research

Not sure about geolocation and market research? Coming from the 2012 Where Conference on location and mobile technology, Dana Stanley throws out ten interesting ideas for how it can and/or could be used (assuming the respondent's consent). Read More

 

Framing the World of Predictive Analytics

Framing the World of Predictive Analytics

Tony Cosentino gives a bird's eye view of the sector by describing the three types of predictive analytics (Business Operations and Financial; Industry Specific; Customer Behavior and Marketing) and the three types of companies (Plumbing/Web-Analytics; Marketing/Sales Analytics Software; Services pure plays, Analytics pure plays, and SaaS enabled analytics firms). Read More

 

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Schlesinger Associates - Outstanding Recruitment for Any Methodology

The Upside of Autism

The Upside of Autism

For too long, we've assumed that there is a single template for human nature, which is why we diagnose most deviations as disorders. But the reality is that there are many different kinds of minds. And that's a very good thing. Read More

 

The CEO Series: Interview with Richard Owen of Satmetrix

The CEO Series: Interview with Richard Owen of Satmetrix

Regardless of your opinion on Net Promoter Score, there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field who recently announced development of a "social NPS". Anyone who is interested in the forefront of VOC research should read this interview. Read More

 

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COMPLETELY UPDATED: New Qualitative Research Methods & Tools (free access)

New Qualitative Research Methods & Tools

Second Edition | Spring 2012 | in PRINT and ONLINE

 

USER GUIDE: Understand the pros and cons of new qual research methods and how to choose among them.

 

DIRECTORY of Platforms: Learn everything about the latest new qual research software, tools, and applications.

 

DIRECTORY of Providers:  Find new qual research firms and consultants.

 

NewQual BLOG:  Get original insight and learn best practices from new qual leading practitioners.

Market Research NEWS | April 5 to April 18, 2012

AOL to use Nielsen online ratings to back advertiser guarantee research-live.com
Twitter buys analytics startup Hotspots.io research-live.com
People on the move: Appointments & Promotions in Market Research research-live.com
Facebook meets survey data: SocialQ launches research-live.com
Senator Franken calls for do-not-track in all browsers research-live.com
Bitly rolls out 'early warning' social media tool research-live.com
Price cut for uSamp's SurveyBuilder sample research-live.com
ICO 'unlikely' to prioritise prosecution of analytics cookies research-live.com
Nielsen to give US students access to historic purchase data research-live.com

Top 10 #MRX Stories on Twitter: Agog Over Google's MRX Play

Top 10 #MRX Stories on Twitter: Agog Over Google's MRX Play

Of the 1,500 links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More

 

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Online Research & Social Media on the International Landscape

Online Research & Social Media on the International Landscape

 

Spring 2012 Conference | New York | April 26 - 28

 

Join us to explore the remarkable opportunities and challenges that the rise of social media presents for researchers. As online & social media research is still largely done on a country-by-country basis, is "global" social media the next frontier? Learn more or click here to register

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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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