View Mobile Version

May 2, 2012

Sign Up   See Online Issue   Forward to a Friend
GreenBook Market Research Newsletter
Feedback   Advertise
 
Chief Editor: Leonard Murphy
Linking Insights to Marketing Strategy! A Client Perspective
What Facebook's Instagram Acquisition Means for MR
Biasing Your Research by the Act of Doing Research
Why Recall Must Die: Capturing the Point of Emotion
Let's Start Treating Survey Respondents as People
The CEO Series: Waleed Al-Atraqchi of Affinnova
 
» NEWS: Market Research News from April 19 to May 2, 2012
» RESOURCE: New Qualitative Research Methods & Tools

Linking Insights to Marketing Strategy! A Client Perspective

Linking Insights to Marketing Strategy! A Client Perspective

Client-side researchers are being asked to justify the value of research insights and explain what decisions have been driven by research. To ensure insights are linked to strategy and decision making, the client-side researcher should integrate Action Planning into the research process. Read More

 

What Facebook's Instagram Acquisition Means for MR

What Facebook's Instagram Acquisition Means for MR

The future belongs to those who can figure out how to accurately measure digital, mobile and social, in addition to the traditional media. The companies that come out with breakthrough methodologies and brand frameworks suitable for the times we are living in will reap the benefits. Read More

 

advertisement

Text Analytics Made Easy … See how

Free IBM white paper:
Text Analytics Made Easy … See how

 

Tired of reading, recording and manually coding the text responses to your surveys? Discover how to make open-end text analysis easier and more efficient. Download the white paper Gaining Full Value from Survey Text now.

Biasing Your Research by the Act of Doing Research

Biasing Your Research by the Act of Doing Research

Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. Ron Sellers writes about the inherent dangers of bias in longitudinal research, raising questions about panels and communities as well. Read More

 

Why Recall Must Die: Capturing the Point of Emotion

Why Recall Must Die: Capturing the Point of Emotion

Most market researchers give little or no thought to their reliance on recall, and in so doing they fail to challenge themselves to better understand respondents. Read this excellent summation of how technology and neuropsychology are combining to revolutionize the process as well as the promise of market research. Read More

 

advertisement

Schlesinger Associates - Outstanding Recruitment for Any Methodology

Let's Start Treating Survey Respondents as People

Let's Start Treating Survey Respondents as People

People have a life outside of taking online surveys and the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent, argues Ben Leet. As online panel providers refer to people as "assets", "sources", "panelists", or "traffic", he's calling on the industry to re-focus. Read More

 

The CEO Series: Waleed Al-Atraqchi of Affinnova

The CEO Series: Waleed Al-Atraqchi of Affinnova

The CEO of Affinova explains how a company specialized in optimizing innovation takes their own medicine, what it takes to reconcile great discipline with being nimble, and how a smart human capital strategy can make a whole lot of a difference. Read More

 

advertisement

MRIA - Sample the Edge

Market Research NEWS | April 19 to May 2, 2012

Vision Critical adds survey app to HootSuite research-live.com
SurveyMonkey survey tool to get self-service sample research-live.com
Kantar invests $1.2m in auto data specialist Enprecis research-live.com
Op4G taps Kinesis for desktop, mobile and tablet survey tool research-live.com
Web users open to cookie opt-in requests – survey research-live.com
WPP posts 1.3% like-for-like increase in consumer insight revenue research-live.com
BuzzBack partners for webcam eye-tracking research-live.com
IBM continues analytics acquisition spree with Vivisimo research-live.com
Consensus Point intros prediction market software for research research-live.com
Marketing spend up as business confidence rises research-live.com
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Apr 18 | Apr 4 | Mar 21 | Mar 7 | Feb 22 | Feb 8 | Jan 25 | Jan 11 | Dec 28
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2012 GreenBook. All rights reserved.

 

New York American Marketing Association | 116 E 27th St. 6th Floor New York, NY 10016
We protect your privacy.