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May 16, 2012

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Chief Editor: Leonard Murphy
How Myths Are Formed: The Law of Small Numbers & MR
Tips for Getting "Real World" Insights with Mobile Qualitative
GRIT Report Reveals Suppliers Less Bullish on the Future
New Brazilian Passion is an Opportunity for Market Research
TMRTE: Showcasing the New PGA of Market Research
Mobile – Facebook and Google Can't Live With or Without It
 
» NEWS: Market Research News from May 3 to May 16, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: MRIA 2012 Conference

How Myths Are Formed: The Law of Small Numbers & MR

How Myths Are Formed: The Law of Small Numbers & MR

Much of the attention given to Daniel Kahneman's book "Thinking, fast and slow" has been about how people make decisions and the implications for models of consumer behavior. However, the book also points out that researchers have their own bias – the law of small numbers! Is this bias to blame for many modern day myths? Read More

 

Tips for Getting "Real World" Insights with Mobile Qualitative

Tips for Getting Real World Insights with Mobile Qualitative

Get practical tips from two recent projects: One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Read More

 

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7 Reasons You Need Predictive Analytics

White Paper: 7 Reasons You Need Predictive Analytics

 

Download this white paper today and discover how you can gain strategic insights about your customers, integrate social data and text analytics, achieve greater relevancy by way of more precisely targeted marketing, and more. Get the white paper now.

GRIT Report Reveals Suppliers Less Bullish on the Future

GRIT Report Reveals Suppliers Less Bullish on the Future

The latest GreenBook Research Industry Trends Report (GRIT) suggests that many research suppliers are not always 'on side' with a vision of the future filled with endless possibilities. And they continue to feel the pressure to serve two masters that are hard to please at the same time—quality and speed. Read More

 

New Brazilian Passion is an Opportunity for Market Research

New Brazilian Passion is an Opportunity for Market Research

Brazil recently surpassed India and has become the 2nd biggest country on Facebook! But in addition to the social media phenomenon, there is another big movement happening in the country that will surely vie for our attention as researchers: the fast growth of the Brazilian smartphone market. Read More

 

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Market Research in the Mobile World - Cincinnati

TMRTE: Showcasing the New PGA of Market Research

TMRTE: Showcasing the New PGA of Market Research

What does this year's PGA Tour and IIR's The Market Research "Technology" Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Read More

 

Mobile – Facebook and Google Can't Live With or Without It

Mobile – Facebook and Google Can't Live With or Without It

Facebook and Google will most likely, by building or buying, evolve their monetization strategies to better suit the mobile future. It may take time, it may be painful, and they may even fail. But, when it comes to mobile – they can't live with it, and they surely can't live without it. Read More

 

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COMPLETELY UPDATED: New Qualitative Research Methods & Tools (free access)

New Qualitative Research Methods & Tools

Second Edition | Spring 2012 | in PRINT and ONLINE

 

USER GUIDE: Understand the pros and cons of new qual research methods and how to choose among them.

 

DIRECTORY of Platforms: Learn everything about the latest new qual research software, tools, and applications.

 

DIRECTORY of Providers:  Find new qual research firms and consultants.

 

NewQual BLOG:  Get original insight and learn best practices from new qual leading practitioners.

Market Research NEWS | May 3 to May 16, 2012

Moviepilot gets $7m investment for fan feedback platform research-live.com
Pay-for-performance slow to gain ground in MR research-live.com
E-Rewards mobilises with iPinion acquisition research-live.com
Big launch for Google's big data analysis tool research-live.com
What happened in Vegas research-live.com
Frontiers of Research 2012: Conference Round-Up
P&G CIO Filippo Passerini Discusses Big Data
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Gamification Grows Up to Become a CEO's Best Friend

Top 10 #MRX Stories on Twitter: MR Roles Are Changing

Top 10 #MRX Stories on Twitter: MR Roles Are Changing

Of the 1,280 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More

 

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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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