View Mobile Version

May 30, 2012

Sign Up   See Online Issue   Forward to a Friend
GreenBook Market Research Newsletter
Feedback   Advertise
 
Chief Editor: Leonard Murphy
Riding the Whirlwind of Industry Change in Market Research
10 Steps For Stretching Marketing Research For More & Better Insights
The Avenger's Guide to Qualitative Respondents
Insights from Layla Shea, 2012 QRCA Qually Award Winner
Market Researchers Need to Focus on Client Needs
The Smartphone Psychology Manifesto
 
» NEWS: Market Research News from May 17 to May 30, 2012
» TOP 10: MRX Stories on Twitter

Riding the Whirlwind of Industry Change in Market Research

Riding the Whirlwind of Industry Change in Market Research

Earlier this year we heard ambitious market research industry predictions. While it's intriguing enough that many of these predictions have already come about, what's even more monumental is that they underestimated the pace and scope of change. We're about to see a seismic shift - are you keeping up? Read More

 

10 Steps For Stretching Marketing Research For More And Better Insights

10 Steps For Stretching Marketing Research For More And Better Insights

Marketing research and analytics are foundational tools to help firms discover compelling actionable insights. How can you "stretch" marketing research (and analytics) to get more and better insights? Here are 10 steps you can take. Read More

 

advertisement

Analyzing Survey Text: A Brief Overview

White Paper: Analyzing Survey Text: A Brief Overview

 

Researchers can easily get more insight from their text responses using new tools for text analysis – spending less time on manual coding and reaping increased cost savings. See how you can gain a richer, more detailed understanding of your survey results. Get it now.

The Avenger's Guide to Qualitative Respondents

The Avenger's Guide to Qualitative Respondents

Anyone who's moderated knows that a difficult respondent can bring you down while good respondents refresh you just as fast. While there's no absolute field guide on how to classify and tackle these individual personalities, here is a fun evaluation that reflects what we see, personified through a Marvel™ous display of super egos. Read More

 

Insights from Layla Shea, 2012 QRCA Qually Award Winner

Insights from Layla Shea, 2012 QRCA Qually Award Winner

Congratulations to Layla Shea and her client, The Crohn's and Colitis Foundation of Canada, for receiving QRCA's 2012 Qually Award, which recognizes excellence in global qualitative research. Layla's extensive usage of NewQual methods was instrumental in gaining critical patient insights to help the client achieve their goals. Read More

 

advertisement

Market Research in the Mobile World - Cincinnati

Market Researchers Need to Focus on Client Needs

TMarket Researchers Need to Focus on Client Needs

Instead of lamenting low response rates, we should learn to live with them - we cannot drive response rates today that were acceptable 40 years ago. Mobile phone technology offers new applications for choice methods. The value of the insights for new product development, pricing research and messaging can't be understated. Read More

 

The Smartphone Psychology Manifesto

The Smartphone Psychology Manifesto

Geoffrey Miller looks at behavioral research using mobile electronic devices and explores how smartphone technology could have practical applications. Smartphone research will require new skills and will raise tough new ethical issues, but smartphones could transform psychology even more profoundly than PCs and brain imaging did. Read More

 

advertisement

Schlesinger Associates - Outstanding Recruitment for Any Methodology

Market Research NEWS | May 17 to May 30, 2012

The 20 most influential market researchers and insight professionals on Twitter research-live.com
FB buys BP: user experience research and design team joins social network research-live.com
People on the move: Appointments and Promotions in MR research-live.com
Euro fears weighing on marketers' minds - and budgets research-live.com
Telephone response rates fall to 9%, says Pew report research-live.com
Wayin heads for the enterprise with Great Place to Work deal research-live.com
Backstage at Disrupt, America's CTO Todd Park is Giving Away Really Big Data
Qualtrics: Tech's Hidden Gem In Utah
10 of the 11 Best Global Brands use creative crowdsourcing
Maslow's Pyramid of Fatal Errors

Top 10 #MRX Stories: Pinterest & Twitter Pick Up as Telephone Slows Down

Top 10 #MRX Stories on Twitter: Pinterest & Twitter Pick Up as Telephone Slows Down

Of the 1,360 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More

 
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
May 16 | May 2 | Apr 18 | Apr 4 | Mar 21 | Mar 7 | Feb 22 | Feb 8 | Jan 25
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2012 GreenBook. All rights reserved.

 

New York American Marketing Association | 116 E 27th St. 6th Floor New York, NY 10016
We protect your privacy.