[MR Newsletter] Innovation and the Honomichl 50 | The Limiting Adjective of "Marketing" Research

GreenBook Market Research Newsletter

July 13, 2011

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Innovation and the 2010 Honomichl 50
By Leonard Murphy
The 2010 Honomichl Top 50 Report was released earlier than expected. Let's contrast it with the GRIT Top 50 Innovative firms to understand innovation as a driver of revenue growth.

The Limiting Adjective of "Marketing" Research
By Kevin Lonnie
If Marketing Research is outdated, how do we define our new larger reality? The range of potential tools and applications - everything from ideation development to social media monitoring to Crowdsourcing - becomes difficult to pin down.

5 Ways to Engage Participants in Online Bulletin Boards
By Liz Van Patten
Sustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved.

Mobile Ethnography—the Fast, Non-Creepy Path to Consumer Insight
By Julie W.S.
The smart phone, Flipcam, and YouTube have collectively deputized ordinary people to become participant observers, not just of the lives of others, but of their own lives. Let your customers engage in the useful comparison between what they say, what they think they do, and what they actually do - here are a few examples.

Cloud Computing and Saas Technology in the Research Industry
By Chris Forbes
Let's look at what this means for survey design and data collection, data analysis and insight communication, the new opportunities for clients and the implications for research agencies.

How the World Uses Social Networks [INFOGRAPHIC]
By Trendstream and Global Web Index
Trendstream conducted six waves of surveys about global consumer adoption of the Internet and social media to define three behavior types: messagers, groupers and content sharers. Global Web Index has mapped these differences in a stunning infographic.

Top 10 #MRX Stories: Ghosts of Survey Past and Survey Future
Exclusive By Jeffrey Henning
There's now ample opportunity to stay on top of what the market research community is saying on Twitter. Here are the top 10 most re-tweeted links shared by the #MRX community collected and summarized.


EVENT: Market Research in the Mobile World

Last Chance to Register! Conference is Next Week July 19 & 20

Discover how mobile technologies, social media, and the "app revolution" are being used for research, marketing, brand engagement and insight generation. Hear speakers from Citi, Microsoft, Edelman, Hallmark, Kantar, TNS, Dynamic Logic, Lumi Mobile, Thumbspeak, iPinion, Decipher, and many other leading organizations.

View Conference Agenda | Visit Website | REGISTER


Market Research NEWS | June 30 to July 13, 2011

From partner research-live.com

Tracking the trackers

Mobile research – great hope or false dawn?

WPP ad-targeting launch prompts calls for online 'bill of rights'

GfK realigns sector structure and management for new strategy


MIT Develops Electronic Glasses That Can Read Emotions

Netvibes Upgrades Social Media Dashboards

Yahoo! to Target Ads Based on Customer E-mails

Google+ not ready for brands

Levi Strauss, Kraft and Coca-Cola embrace big ideas

Marketers must 'engage or die' with social media



MARKETING & ADVERTISING | Please email dliebenson@nyama.org

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Chief Editor:
Leonard Murphy

Contributing Editor:
Kate Speed

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