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September 5, 2012

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Chief Editor: Leonard Murphy
Information is Free. Insight is Expensive. Action is Priceless.
What is This Thing Called "Insight"?
4 Common Myths About Human Decision Making
Social Media Quality, AMSRS, and ESOMAR
Twitter Buzzwords Are Insights Buzzkill
Transparency is Dead. Long Live Transparency!
 
» NEWS: Market Research News from Aug 23 to Sept 5, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: QRCA Conference

Information is Free. Insight is Expensive. Action is Priceless.

Information is free. Insight is expensive. Action is priceless.

How can market research position itself in the age of technological disintermediation? Jason Anderson looks at the three contexts in which data appears and how to leverage these as a vendor. Read More

 

What is This Thing Called "Insight"?

What is this thing called Insight?

Are clients somehow less able to discern quality research, or are researchers thinking of the issue wrongly and clients are simply basing their supplier and methodological decisions on other factors that are more aligned with business needs? Read More

 

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Video: Improving Survey Research

Video: Improving Survey Research

 

Find out what your target audience is thinking... and how they will likely act. View this brief video to gain ideas on improving survey research. See how.

4 Common Myths About Human Decision Making

4 Common Myths About Human Decision Making

Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making. This framework of understanding humans has immense implications for virtually every aspect of our discipline. Read More

 

Social Media Quality, AMSRS, and ESOMAR

Social Media Quality, AMSRS, and ESOMAR

A "catch all" post about Leonard Murphy's upcoming key note at AMSRS, a panel discussion at ESOMAR about future growth of market research, and an argument in defense of a free market social media ecosystem. Read More

 

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Networking reception in Atlanta!

Twitter Buzzwords Are Insights Buzzkill

Twitter Buzzwords Are Insights Buzzkill

We're all guilty of using buzzword adjectives to describe our insights. We're trying to to be expressive in the fewest possible words, after all. But maybe we should be defining our insights rather than just adding a too-often used label. Read More

 

Transparency is Dead. Long Live Transparency!

Transparency is dead. Long live transparency!

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Read More

 

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ESOMAR Live Congress Atlanta 2012

Market Research News & Views | August 23 to September 5, 2012

Facebook unveils data-matching tool for advertisers research-live.com
Twitter launches partner programme for analytics firms research-live.com
QuestionPro enters the social polling space research-live.com
Vision Critical raises $20m investment from OMERS Ventures research-live.com
Cint and Voxco partner to boost global reach research-live.com
MobileMeasure Partners for Singapore Expansion
Marketers Flunk the Big Data Test
If Content Is King, Multiscreen Is The Queen, Says New Google Study
Twitter's Legal Battle: Who Owns Your Tweets?
Facebook Measurement Chief Advocates New Standard for Gauging Reach

Top 10 #MRX Twitter Stories: Creatives vs. Researchers, Behavior vs. Reason, and Data vs. Decisions

Top 10 #MRX Twitter Stories: Creatives vs. Researchers, Behavior vs. Reason, and Data vs. Decisions

Of the 1,598 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most retweeted: creatives and researchers working together, tips for mobile market research, too much data, and social media inaccuracy. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2012 GreenBook. All rights reserved.

 

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