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September 19, 2012

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Chief Editor: Leonard Murphy
An Angry MR Client Speaks
ESOMAR Congress Was a Pivotal Event for Market Research
Why Consumer Is King: Moving With Our Mobile Market
Garbage In Garbage Out Part II (aka Panels Suck)
How Loyal Are Your Loyal Buyers, Really?
Data Visualization - The New Art of Understanding
 
» NEWS: Market Research News from Sept 6 to Sept 19, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: PMRG Oct 14-16

An Angry MR Client Speaks

An Angry MR Client Speaks

Angry_MR_Client recently emerged as a new voice on Twitter of humorous hard truths to research suppliers from the client side perspective. In this interview Leonard Murphy and Angry_MR_Client delve more deeply into what they think is ailing the industry and what needs to be done about it. Read More

 

ESOMAR Congress Was a Pivotal Event for Market Research

ESOMAR Congress Was a Pivotal Event for Market Research

The ESOMAR Congress in Atlanta seemed to explore and embrace what the future of market research is going to be like: global, driven by non-traditional technology suppliers, and focused on delivering understanding and strategy, not data. Lenny Murphy shares his analysis of what he witnessed. Read More

 

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Video: Improving Survey Research

Video: Improving Survey Research

 

Find out what your target audience is thinking... and how they will likely act. View this brief video to gain ideas on improving survey research. See how.

Why Consumer Is King: Moving With Our Mobile Market

Why Consumer Is King: Moving With Our Mobile Market

Survey respondents haven't changed, but the way that they use technology has. If researchers are not able to keep up, then we risk losing our most prized yet undervalued asset – our consumers, respondents, the people who provide the feedback we need to do our jobs and sell our products. Read More

 

Garbage In Garbage Out Part II (aka Panels Suck)

Garbage In Garbage Out Part II (aka Panels Suck)

Consider: What's the difference between a $6 respondent and a $25 respondent? Is the $25 respondent substantially better? Or was the $25 respondent simply a $6 respondent that had been purchased from another source and marked up? And how can you tell the difference? Read More

 

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PMRG Oct 14-16

How Loyal Are Your Loyal Buyers, Really?

How Loyal Are Your Loyal Buyers, Really?

What percent of the time do your loyal buyers actually buy your brand? The data might surprise you. Based on his own research and other data, Joel Rubinson thinks that marketers and ad agency execs generally underestimate how much customer sharing, conquest, and churn there is. Read More

 

Data Visualization - The New Art of Understanding

Data Visualization - The New Art of Understanding

As people begin to experiment with data visualizations, a shift will take place in the background: The traditional 'analyst' role will slowly give way to a new breed - the storytellers - who will be more strategic and consultative in nature and not necessarily data-waiters or statisticians. Read More

 

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Sentiment Analysis Symposium

Market Research News & Views | September 6 to September 19, 2012

Esomar unveils draft guidelines for mobile market research research-live.com
ESPN, Arbitron and ComScore chase five-platform measurement research-live.com
Surveys on mobiles 'double', finds eDigital research-live.com
Kinesis and Federated Sample strike partnership research-live.com
Sands Research appoints Shane Moon as president research-live.com
Quirky raises $68m Series C funding research-live.com
InCrowd gets $2.2m Series A funding research-live.com
Photos and Videos are Key Social Currency Online
Forrester's Guide To Building Influence And Driving Business Value
Who Is Most Concerned About Mobile Privacy?

#MRX Top 10: Mobile MR Guidelines, Influencer Myth, & more

#MRX Top 10: Mobile MR Guidelines, Influencer Myth, & more

Of the 1,727 links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted: using MR just for marketing as a missed opportunity, building brands with BRICs, growth of the global top 25, marketing chiefs having their say on MR, and more. Read More

 

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MRIA Executive Learning Retreat
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Sept 5 | Aug 22 | Aug 8 | July 25 | July 11 | June 27 | June 13 | May 30
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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