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October 3, 2012

Special Invitation
GreenBook Market Research Newsletter
Participate in GRIT!
Chief Editor: Leonard Murphy
Announcing GRIT 2012: Understanding Research Transformation
What Value Does Disintermediation Bring Without Expertise?
Get Into Their Shoes before Getting Into Their Minds
Dueling Views on Technology, Education, and Research
What Market Researchers Need to Know About Retailers
Leaping the Disruption Chasm in Market Research
 
» NEWS: Market Research News from Sept 20 to Oct 3, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: TMRE Nov 12-14

Announcing GRIT 2012: Understanding Research Transformation

Announcing GRIT 2012: Understanding Research Transformation

It's time for the next phase of the GreenBook Research Industry Trends Study! As always, GRIT promises unparalleled insights into how research buyers and providers are adapting to the current economy, to emerging technologies, and to the winds of change buffeting our profession and industry. Read More

 

What Value Does Disintermediation Bring Without Expertise?

What Value Does Disintermediation Bring Without Expertise?

DIY MR is a powerful tool, but a potentially dangerous one – a bit like a chemistry kit that can be bought in a department store. Instructions are needed, as are cautions about the possible dangers and consequences. Read More

 

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The Market Research Event 2012

Get Into Their Shoes before Getting Into Their Minds

Get Into Their Shoes before Getting Into Their Minds

How many of those moments have you had in your life? Something seems so smart, so right, so reasonable - then you put it into practice and it flops. Before you put any questionnaire in the field, take the survey yourself as a respondent. You'll be surprised what you find. Read More

 

Dueling Views on Technology, Education, and Research

Dueling Views on Technology, Education, and Research

Who, how and why people learn is fundamentally changing due to economic and technological factors. At ESOMAR Congress we heard two very different views on what this might mean for our industry and society as a whole. Read More

 

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ESOMAR 3D Digital Dimensions

What Market Researchers Need to Know About Retailers

What Market Researchers Need to Know About Retailers

Gone are the days where consumer opinion and behavior could only be gained from surveys, focus groups or syndicated panels. Retailers are looking inward to gain further insights into their own business and customers. What does this change mean? Read More

 

Leaping the Disruption Chasm in Market Research

Leaping the Disruption Chasm in Market Research

Every so often an industry-changing chasm opens up in your path. You have to quickly decide if you are going to bravely leap across before it gets too wide. Looking at the big picture and with many examples, David Rabjohns sees one of those chasms appear in front of market research. Read More

 

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ESOMAR Qualitative 2012

Market Research News & Views | September 20 to October 3, 2012

CIMM and Nielsen to test TV measurement via mobiles research-live.com
Wayin teams with Tibbr to launch employee sentiment app research-live.com
Evidence giving way to gut instinct, fears Poynter research-live.com
KPMG and Chaordix offer crowd sourcing to UK clients research-live.com
Facebook strikes US partnership with Datalogix research-live.com
Procter & Gamble CEO on solving the world's sustainability challenges
Precision Market Insights From Verizon To Help Brands Better Understand And Engage With Customers
SurveyMonkey Launches "Audience" Service for Consumer Insights
A Wearable Camera That Photographs Your Entire Life
Be a Part of the Vote With Yahoo's Elections Dashboard for IntoNow

#MRX Top 10: The Coming Disruption

#MRX Top 10: The Coming Disruption

Of the 1,843 links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted: ESOMAR Congress insights, Angry_MR_Client speaks out, social media around the world, disruptive changes in market research, and more. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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