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October 17, 2012

Special Invitation
GreenBook Market Research Newsletter
Participate in GRIT!
Chief Editor: Leonard Murphy
Oh My! The Implications of the Twitter/Nielsen Deal for MR
What Career Paths Can Market Researchers Aspire To?
5 Ways to Use Facebook as an Insights Tool
Do Companies Care About the Quality of Market Research?
Radial Landscape Map - A Revolution in Brand Mapping
Interview with Ari Popper, CEO of the World's Coolest Company
 
» NEWS: Market Research News from Oct 4 - Oct 17, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: Sentiment Analysis Symposium Oct 30

Oh My! The Implications of the Twitter/Nielsen Deal for MR

Oh My! The Implications of the Twitter/Nielsen Deal for MR

Another piece of the future of research puzzle is in place. Twitter announced a partnering with Nielsen to introduce brand surveys directly into Twitter. So why do these companies need each other? Read More

 

What Career Paths Can Market Researchers Aspire To?

What Career Paths Can Market Researchers Aspire To?

What can market research do to attract top talent coming out of top universities? This question needs to be discussed more often. Edward Appleton thinks that part of the answer is providing attractive career paths and shows what they might look like. Read More

 

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Sentiment Analysis Symposium

5 Ways to Use Facebook as an Insights Tool

5 Ways to Use Facebook as an Insights Tool

Facebook is a powerful research tool. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform. Brands with a fan base can actively ask consumers to weigh-in on their product or service. Learn about 5 ways to start using Facebook for insights. Read More

 

Do Companies Care About the Quality of Market Research?

Do Companies Care About the Quality of Market Research?

There are many challenges on both the client-side and the supplier-side to completing a successful research project. However, from working on the client-side there are some practices that can help the different parties work together more collaboratively. Read More

 

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The Research Club's Ocean's 12 bash

Radial Landscape Map - A Revolution in Brand Mapping

Radial Landscape Map - A Revolution in Brand Mapping

The standard correspondence map has required an overhaul to bring about simplicity without reneging on statistical detail. The Radial Landscape Map provides both visual clarity and analytical rigor in displaying brand attributes and corresponding brands. Read More

 

Interview with Ari Popper, CEO of the World's Coolest Company

Interview with Ari Popper, CEO of the World's Coolest Company

Ari Popper of SciFutures explains how brands can use science fiction storytelling to better understand and create the future. His company leads clients to self-disruption and helps them look for answers in places where no one else is looking. Read More

 

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The Market Research Event 2012

Market Research News & Views | October 4 to October 17, 2012

US consumers expect do-not-track to stop all data collection research-live.com
Big data needs research to answer 'why', says Dunnhumby founder research-live.com
IBM looks to big data for new PureSystems launch research-live.com
Coca-Cola chief backs launch of Twitter Surveys as online tool research-live.com
Kinesis president joins TruSample Quality Council research-live.com
Global Prices Study 2012: US Market Research - Price is no Object?
Bigger, Better UK MR Industry?
Pearl.com cracks open $25.7M investment oyster
First 2012 Presidential Debate Saw 10.3M Tweets And Gave Politics A New Dimension
Be a Part of the Vote With Yahoo's Elections Dashboard for IntoNow

#MRX Top 10: All Atwitter About Twitter Surveys

#MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted: Twitter & Nielsen, Apple doing consumer research, big data, demise of data collection, and more. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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