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November 28, 2012

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GreenBook Market Research Newsletter
Gen2 Advisors
Chief Editor: Leonard Murphy
Market Research Predictions for 2013
TMRE 2012: Actionable Insights, Storytelling, and Change
TMRE 2012: Market Research at a Critical Inflection Point
What Makes Social Networks Tick? What Are the Implications?
Isn't It About Time Market Research Grew Up?
Cartograms: A Visualization Technique for Researchers
 
» NEWS: Market Research News from Nov 15 to Nov 28, 2012
» TOP 10: MRX Stories on Twitter
» EVENT: Festival of NewMR Dec 3-7

Market Research Predictions for 2013

Market Research Predictions for 2013

During a recent webinar, Simon Chadwick of Cambiar, Reineke Reitsma of Forrester, Leslie Townsend of Kinesis, and Leonard Murphy of GreenBook discussed what the year 2013 may hold for market research. Listeners were invited to submit their own questions and the prognosticators try to answer the most important ones in this article. Read More

 

TMRE 2012: Actionable Insights, Storytelling, and Change

TMRE 2012: Actionable Insights, Storytelling, and Change

The Market Research Event (TMRE) in Boca Raton, Florida two weeks ago was packed with over one hundred sessions and case studies presented by respected leaders in the insights industry. Julie Diaz-Asper summarizes key highlights and offers a selection of great tweets from the event. Read More

 

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Festival of NewMR

TMRE 2012: Market Research at a Critical Inflection Point

TMRE 2012: Market Research at a Critical Inflection Point

In his keynote, Philip Chambers of Pepsi posed a question: Does Market Research choose the forward moving trajectory (and reaches new heights as a renewed industry) or, are we so paralyzed by our traditions that we'll bring about our own demise? Read More

 

What Makes Social Networks Tick? What Are the Implications?

What Makes Social Networks Tick? What Are the Implications?

What underlies the evolutionary success of the human race and allows social networks to function? In the book 'I'll have what she's having' by Bentley, Earls, and O'Brien, the authors' assert that cooperation between individuals is key to both. Read More

 

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Claim Your Seat

Isn't It About Time Market Research Grew Up?

Isn't It About Time Market Research Grew Up?

It could be argued that the shift to 'new mutuality' represents a coming of age for market research where the emergence of social media, big data and compelling new offers in the market, forces MR to finally confront the limitations of the traditional paradigms. Read More

 

Cartograms: A Visualization Technique for Researchers

Cartograms: A Visualization Technique for Researchers

A cartogram is a map in which geographic entities (counties, states or countries) are resized according to a dimension of interest. As market researchers seek out better visualization techniques, the cartogram is worth investigating. Read More

 

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Innovation Day

Join Us For NewMR Innovation Day

 

Friday December 7th

 

A special two-hour online event focused on understanding disruptive innovation in the insights functions. Listen to and be inspired by the innovators and entrepreneurs defining the future of the industry today.

 

Click here to learn more and register

Market Research News & Views | November 15 to November 28, 2012

Pat Molloy leaves Confirmit research-live.com
Global ad spend to rise by 4% in 2012 and 2013 research-live.com
Market research – with added SaaS research-live.com
Big data firm Lattice Engines raises $20m  research-live.com
AnswerTap launches crowdsourcing tool research-live.com
Global Insight Study Shows Disconnect Between Consumer Intention and Behaviour
The End Of The Smartphone Era Is Coming
Make a prediction about the future of market research that you believe is GUARANTEED to happen
Businesses would face extra costs, not make savings from data protection reforms, says Government
Market research companies find opportunity in China

#MRX Top 10: Storytelling, Google and the Festival of NewMR

#MRX Top 10: Storytelling, Google and the Festival of NewMR

Of the 1,818 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted: takeaways from TMRE, gamification, google consumer surveys, and presidential polling insights. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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