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December 26, 2012

GreenBook Market Research Newsletter
Happy New Year from GreenBook
Chief Editor: Leonard Murphy
The 50 Most Innovative Companies in Market Research (GRIT 2012)
Google Makes Their Market Research Play: Now What?
Big Data: Opportunity or Threat for Market Research?
An Angry MR Client Speaks
The Field as The Black Hole of Research: Dull but Critical
5 Ways to Use Facebook as an Insights Tool
 
» NEWS: Market Research News - Top 10 Stories of 2012
» TOP 10: MRX Stories on Twitter
» Happy holidays to our readers!

The 50 Most Innovative Companies in Market Research (GRIT 2012)

The 50 Most Innovative Companies in Market Research (GRIT 2012)

Here are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal is to glean insight on the drivers of perception around what makes a firm innovative. How can MR firms leverage this idea of "innovation" to grow their businesses? Read More

 

Google Makes Their Market Research Play: Now What?

Google Makes Their Market Research Play: Now What?

The announcement that Google had launched a formal market research offering sent shock waves through the industry. What was surprising wasn't that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Lenny Murphy thinks there is. Read More

 

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WARC

Big Data: Opportunity or Threat for Market Research?

Big Data: Opportunity or Threat for Market Research?

We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases. As a result, big data requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions. Read More

 

An Angry MR Client Speaks

An Angry MR Client Speaks

Angry_MR_Client recently emerged as a new voice on Twitter of humorous hard truths to research suppliers from the client side perspective. In this interview Leonard Murphy and Angry_MR_Client delve more deeply into what they think is ailing the industry and what needs to be done about it. Read More

 

Free Resources for Researchers in 2012 by GreenBook:

GRIT Report Spring 2012

GRIT Report Spring 2012

- Top 50 Innovative Firms
- A look into the future of market research

New Qualitative Methods & Tools

New Qualitative Research
Methods & Tools

- Guide for using new qualitative methods
- Directory of Platforms and Providers of new qual methods
- Insights from industry thought leaders

The Field as The Black Hole of Research: Dull but Critical

The Field as The Black Hole of Research: Dull but Critical

There's one area of research that too often is a black hole. Researchers hand their projects over to someone and expect the results back, but feel they don't need to worry about what goes on in between. Unfortunately, what you don't know can kill your project, argues Ron Sellers. He's talking about The Field. Read More

 

5 Ways to Use Facebook as an Insights Tool

5 Ways to Use Facebook as an Insights Tool

Facebook is a powerful research tool. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform. Brands with a fan base can actively ask consumers to weigh-in on their product or service. Learn about 5 ways to start using Facebook for insights. Read More

 

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Insight Innovation Exchange

Market Research News & Views | Top 10 Stories of 2012

Unilever chasing improved qual quality with accreditation programme research-live.com
Google makes MR entrance with Consumer Surveys tool research-live.com
Twitter and Nielsen announce brand survey plans research-live.com
Holden Pearmain calls in administrators research-live.com
KwikSurveys closes after 'hacker attack' research-live.com
Sampson out at ICM Group as chairman role is scrapped research-live.com
Facebook meets survey data: SocialQ launches research-live.com
ICO says implied consent is valid for EU cookies rules research-live.com
Dassault acquires social analytics platform Netvibes research-live.com
Companies sign up to new mobile research body research-live.com

#MRX Top 10 Stories of 2012

#MRX Top 10 Stories of 2012

Here are 10 of the most influential stories shared by the Twitter #MRX community in 2012. A look back at market research mistakes, opportunities, creative careers, and event recaps. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2012 GreenBook. All rights reserved.

 

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