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February 20, 2013

GreenBook Market Research Newsletter
Qualtrics
Chief Editor: Leonard Murphy
GRIT Sneak Peek: The Market Research Firm of the Future
What Do Business People Really Think About Market Research?
Results of the 2012 Cambiar Capital Funding Index
How Should Market Research Best React to Social Influence?
Nominations Open For 2013 Ginny Valentine Badge of Courage Awards
Oh, the Places You Can Go (with Mobile!)
 
» NEWS: Market Research News from Feb 7 to Feb 20, 2013
» TOP 10: MRX Stories on Twitter
» EVENT: GRIT Party March 19

GRIT Sneak Peek: The Market Research Firm of the Future

GRIT Sneak Peek: The Market Research Firm of the Future

The 2013 GRIT survey asked respondents to think about how they might "create their own new research company." What are the research techniques they would choose as specialty areas? And what are the "key selling points" they would select in order to promote the firm? Read More

 

What Do Business People Really Think About Market Research?

What Do Business People Really Think About Market Research?

What's the most frustrating aspect of working as a client-side researcher? Some may suggest that research agencies may be the culprit. But when working as a client-side research manager, Neal Cole found the misconceptions about research among some of his own colleagues to be the most frustrating. Read More

 

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Toluna - In touch with people

Results of the 2012 Cambiar Capital Funding Index

Results of the 2012 Cambiar Capital Funding Index

Generally speaking, 2012 was not a stellar year for private equity and venture capital investment. In our neck of the woods, however, in the market research, information and analytics industry, it was not just a stellar year, it was a galactic one. Read More

 

How Should Market Research Best React to Social Influence?

How Should Market Research Best React to Social Influence?

We increasingly need to look at the behavioral evidence of the same person for a methodological reality check; how long will it be before sampling methods allow us to easily match behavioral data with attitudinal data? Read More

 

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GRIT Party

GreenBook invites you to: The Annual GRIT Party
Featuring the 2013 Ginny Valentine Badge of Courage Awards

 

Tuesday, March 19, 7pm - 10pm, New York, NY

 

Come to celebrate market research innovation and innovators! Meet with friends and colleagues, enjoy complimentary drinks, and be inspired by the stories and actions of the Ginny Valentine Badge of Courage Award winners. REGISTER NOW

Nominations Open For 2013 Ginny Valentine Badge of Courage Awards

Nominations Open For 2013 Ginny Valentine Badge of Courage Awards

The awards, an industry first, were launched in 2012 to recognize exceptional bravery in the market research industry. The Ginny Valentine Badge of Courage is awarded to those who fought long odds and showed exceptional determination to produce great market research which informs and inspires. Read More

 

Oh, the Places You Can Go (with Mobile!)

Oh, the Places You Can Go (with Mobile!)

2012 was a breakthrough year for mobile qualitative. As the technology platforms have improved, it's been easier to include mobile data collection in studies and show clients the added value of richer and immediate in-context perspective. Dana Slaughter writes about some of the more memorable places that mobile qual took her in 2012. Read More

 

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Insight Innovation Exchange

Market Research News & Views

Twitter lands Google's Graham as director of ad research research-live.com
Yahoo! Maktoob Research halts external client work research-live.com
ComScore annual revenue up 10%, but held back by copy testing business research-live.com
Nielsen share offer priced, will net investors $1.2bn research-live.com
Dunnhumby deal to link shopper data with Rentrak's TV info research-live.com
Kinesis Achieves Ninth Consecutive Year of Record Organic Growth & Sustained Profitability
Wall Street titans quietly building the ultimate business who's-who
P&G Launches Co-Creation Channel
Over 33 Ideas Submitted to Insight Innovation Competition!
Raytheon's Riot program mines social network data like a 'Google for spies'

#MRX Top 10: Big Data, Small Surveys and Young Researchers

#MRX Top 10: Big Data, Small Surveys and Young Researchers

Of the 1948 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. The #MRX Vine Competition, data diversity, integrated advertising, and young researchers in emerging markets. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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