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March 6, 2013

GreenBook Market Research Newsletter
Qualtrics
Chief Editor: Leonard Murphy
The Quiet rEvolution in Marketing Insights
Survival of The Fittest In 2013: Adapt or Die
The Key to Consumer-Centric Marketing
Master Your Story with Apps + Video Collages
Social Media Week Big Take-Away: Context
The CEO Series Interview - Ryan Smith of Qualtrics
 
» NEWS: Market Research News from Feb 21 to Mar 6, 2013
» TOP 10: MRX Stories on Twitter
» EVENT: GRIT Party March 19

The Quiet rEvolution in Marketing Insights

The Quiet rEvolution in Marketing Insights

We are seeing a future where common information frameworks will be the central driver of business insights across the organization. Research professionals will evolve to be the facilitators of getting to the "why" of the business issue rather than the collectors of the "who, what, when, where, & how". Read More

 

Survival of The Fittest In 2013: Adapt or Die

Survival of The Fittest In 2013: Adapt or Die

Increasingly, the marketplace is becoming more and more saturated, as new brands enter the mix with innovative strategies and their finger on the pulse. As a result, to compete in today's environment, it is clear that brands need to work harder and represent much more than their product or service. Read More

 

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Toluna - In touch with people

The Key to Consumer-Centric Marketing

The Key to Consumer-Centric Marketing

Achieving true consumer engagement goes beyond just the sales and marketing departments. When we engage with our audience and share with each other, some exciting things will happen. The most important thing is to get started and Bethany Wilczynski offers a few tips on how to do that. Read More

 

Master Your Story with Apps + Video Collages

Master Your Story with Apps + Video Collages

In this era of over-sharing, curated storytelling is imperative. Shaili Bhatt rethinks the way we share mobile pictures and videos by exploring iPhone apps for quick video collages and movie mash-ups to cultivate better storytelling in qualitative research. Read More

 

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The Future of Consumer Intelligence

Social Media Week Big Take-Away: Context

Social Media Week Big Take-Away: Context

After attending events during the Social Media Week 2013, Kate Davids is walking away with a sense of the growing importance of context - an understanding of where, how and why a person is engaging with digital or social content. Read More

 

The CEO Series Interview - Ryan Smith of Qualtrics

The CEO Series Interview - Ryan Smith of Qualtrics

Qualtrics rocked the MR world and made headlines in investor circles, IT media, and in their native Utah with the announcement of their $70 M investment last April. In an interview with Lenny Murphy, Ryan Smith shares the Qualtrics story and offers a vision of the road ahead. Read More

 

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GRIT Party

GreenBook invites you to: The Annual GRIT Party
Featuring the 2013 Ginny Valentine Badge of Courage Awards

 

Tuesday, March 19, 7pm - 10pm, New York, NY

 

Come to celebrate market research innovation and innovators! Meet with friends and colleagues, enjoy complimentary drinks, and be inspired by the stories and actions of the Ginny Valentine Badge of Courage Award winners. REGISTER NOW

Market Research News & Views

SurveyMonkey adds data API, with HootSuite as launch partner research-live.com
Mu Sigma makes internal analytics software available to customers research-live.com
Washington State agrees not to class respondents as employees research-live.com
TiVo goes cross-media with new TRA measurement service research-live.com
Google Launches Ad Effectiveness Tracking Product
Microsoft shows displays with built-in Kinect, predicts future laptop integration
Marketers Still Grappling With Media Proliferation
Twitter Reaction to Events Often at Odds with Overall Public Opinion
Research Business Daily Report News Summary

#MRX Top 10: It's Not What Your Customer's Thinking, But What Her Friends Are

#MRX Top 10: It's Not What Your Customer's Thinking, But What Her Friends Are Thinking

Of the 1,982 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted: the intersection of research and big data, recommended books for researchers, neuromarketing, and insights storytelling. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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