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April 4, 2013

GreenBook Market Research Newsletter
Insight Innovation Exchange Philadelphia
Chief Editor: Leonard Murphy
A Day in the Life of the Researcher of the Future
Research & Technology: A Marriage Made in Hell?
Big Data or Big Hype?
Google Consumer Surveys: Friend or Foe?
Physician, Heal Thyself (and Thy Marketing)
IIeX: Observations on Insight Innovation Exchange in Sao Paulo
 
» NEWS: Market Research News from Mar 22 to April 4, 2013
» TOP 10: MRX Stories on Twitter
» EVENT: ESOMAR 3D Digital Dimensions 2013

A Day in the Life of the Researcher of the Future

A Day in the Life of the Researcher of the Future

Read how the combination of GRIT data, mobile ethnography, and the hard work of a lot of smart people gives us a glimpse into the lives of future researchers. What are the new skill sets? What do we need to do to attract and retain top talent? What are young research pros' attitudes and behavior? Read More

 

Research & Technology: A Marriage Made in Hell?

Research & Technology: A Marriage Made in Hell?

Technology and psychology must go hand in hand as research evolves. If they don't, the question ought not to be "Will research adapt to technology?" but "Can researchers be trusted with it?" Read More

 

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Forrester Report

Big Data or Big Hype?

Big Data or Big Hype?

While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Read More

 

Google Consumer Surveys: Friend or Foe?

Google Consumer Surveys: Friend or Foe?

Since being rolled out in March of 2012, Google Consumer Surveys hasn't quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it. Read More

 

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Insight Innovation Exchange

Physician, Heal Thyself (and Thy Marketing)

Physician, Heal Thyself (and Thy Marketing)

As researchers, we're in the business of helping our clients figure out how to brand their companies and market their products and services effectively. Why can we so infrequently do for ourselves what we claim to do so effectively for our clients? Read More

 

IIeX: Observations on Insight Innovation Exchange in Sao Paulo

IIeX: Observations on Insight Innovation Exchange in Sao Paulo

250 people from 15 countries attended the inaugural Insight Innovation Exchange LatAm in Brazil. Hoping for radical disruption, provocation and new ways of looking at the world, Ari Popper gives a summary of his key takeaways from this event that took place in Sao Paulo last week. Read More

 

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ESOMAR 3D Digital Dimensions 2013

Market Research News & Views

ActiveGroup to shut on Friday research-live.com
In search of disruptive innovation research-live.com
ComScore launches multi-platform digital audience measurement research-live.com
The Sound Research launches focus group tool research-live.com
Why J&J's global insight director hates insights research-live.com
ANA Survey: Fewer Marketers Plan to Cut Agency Pay in 2013
Vuclip Mobile Survey Collects 120,000 Responses
The Nielsen Family Is Dead
EU data watchdogs take aim at Google
Obama Calls On Congress To Spend $100M Next Year To Map Brain

#MRX Top 10: Rage Globally, Analyze Universally

#MRX Top 10: Rage Globally, Analyze Universally

Of the 2,035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted: new Google Analytics, state of MR disruption, research buzzwords, new head of the ARF, visual content. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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