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May 15, 2013

GreenBook Market Research Newsletter
C+R Research
Chief Editor: Leonard Murphy
Cheap, Fast, and Good?
Consumer Segmentation in a Digital & Social Age
Insight Innovation Competition - Round 3 Is Live!
Thoughts on the Research Now/Vision Critical Partnership
Does Quantification In MR Lead To Disengagement?
The Golden Age of Market Research Technologies?

Cheap, Fast, and Good?

Is it possible to do a valid quantitative study in less than two weeks? Is it truly reasonable for clients to get cheap, fast, and good? As a client, the key is to find a vendor who can make this happen when you really need it, and to make sure that vendor has what they need from you to succeed for you. Read More


Consumer Segmentation in a Digital & Social Age

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Joel Rubinson presents four new approaches to change that: segmentation based on brand loyalties, moments, people as shoppers, and targetable interests. Read More



Schlesinger Associates

Insight Innovation Competition - Round 3 Is Live!

Have an idea that helps brands better understand consumers? This is your chance to make a difference. The Insight Innovation Competition helps budding entrepreneurs bring disruptive ideas to life, while connecting brands to fresh sources of competitive advantage through deeper consumer understanding. Read More


Thoughts on the Research Now/Vision Critical Partnership

A clearer vision of the new world of marketing insights emerged through the partnership between Research Now and Vision Critical. In his interview with the CEOs of both companies, Lenny Murphy explores their motivations, impact on clients, and implications for the industry as a whole. Read More



Webinar Data Philanthropy

Does Quantification In MR Lead To Disengagement?

Does Behavioral Economics deliver the missing piece to attain the "Holy Grail" of research: combining the insights of a qualitative survey with the robustness of a quantitative project? Edward Appleton believes that some BE findings can help us take a step in that direction. Read More


The Golden Age of Market Research Technologies?

We are in the beginning of the Golden Age of Market Research Technologies. Let's look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Read More



MRIA National Conference

#MRX Top 10: Up! Adventure is Out There

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted: tweet surveys, surveys & multitasking, using data to tell a story, unmet needs of insights clients. Read More



MR News & Views
Top 10 #MRX on Twitter


Insight Innovation Competition

Chart the Future of Market Research by sharing and supporting innovative ideas.
Submit Your Idea


Wed, May 22nd, 1pm EST

Data Philanthropy: All For One and One For All

by Insight Innovation
Learn how the insights industry is uniting to help social good and business growth - and what you can do.
Register Now!


June 2-4, Ontario
Bridging the Gap
Join us at the 2013 MRIA National Conference with over 400 decision-makers and MR practitioners.
Learn more
June 10-11, New York
ARF Audience Measurement 8.0
Join us for the world's largest conference on media measurement.
Learn more
June 17-19, Philadelphia
Insight Innovation Exchange North America
Get up-to-speed on what's happening in the consumer insights and marketing research space.
Learn more
June 19-21, London
June 26-28, Las Vegas
Confirmit Community Conference
Inspire your thinking and generate new ideas to boost the success of your Voice of the Customer, Employee Engagement and Market Research programs.
Learn more


Finding, Understanding, and Winning the Persuadable Mobile Customer

by Civicscience
This whitepaper explains how data mining techniques targeted new subscribers for T-Mobile.
Read more


Insight Innovation Exchange

Market Research News & Views

Slow start to year sees Q1 income drop for GfK
Tuning in to tweens
US researchers urge delay to application data collection laws
PlaceIQ gains $6.75m in series B funding
Israeli firm 'measures emotion through voices'
TiVo Research and Analytics Now Enables Advertisers to Identify and Target Audiences
Man takes to Kickstarter to sell trove of personal data
EmotionSense App Measures Smartphone Users' Happiness
Nordstrom Using Smart Phones To Track Customers Movements
The One Infographic About the Digital Revolution You Need to Understand
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May 1 | Apr 17 | Apr 4 | Mar 21 | Mar 6 | Feb 20 | Feb 6 | Jan 23
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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