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June 12, 2013

GreenBook Market Research Newsletter
C+R Research
Chief Editor: Leonard Murphy
A Rising Tide: Thoughts on Where Market Research Is Going
From Socially Intelligent Business to Socially Intelligent Research
Lessons in Data Integration from My Underwater Basket Weaving Class
Interview: Changing Media Habits & Brand Building Rules
Marketing in Crisis - What Does That Mean for MR?
How to Get the Most Out of Your Online Qual Research
 

A Rising Tide: Thoughts on Where Market Research Is Going

As the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. In his analysis, Lenny Murphy describes four factors that contribute to this rising tide, and what they mean for the industry as a whole. Read More

 

From Socially Intelligent Business to Socially Intelligent Research

Social intelligence is an adaptive, continuous, collaborative and open consumer knowledge framework. Socially intelligent companies must apply socially intelligent research - research that delivers a holistic view of the consumer, is technology driven, and masters new skills. Read More

 

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Schlesinger Associates
 

Lessons in Data Integration from My Underwater Basket Weaving Class

Permission-based tracking of people's online activities, mobile behaviors and geo-locations, combined with connected survey and profile data, is enabling a new level of analysis and understanding. Read More

 

Interview: Changing Media Habits & Brand Building Rules

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the sea change that we are facing and why this event is so critical, Joel Rubinson interviewed Gayle Fuguitt, new President of The ARF. Read More

 

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Confirmit Community Conference
 

Marketing in Crisis - What Does That Mean for MR?

Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research? Read More

 

How to Get the Most Out of Your Online Qual Research

It is a wonderful time to be in the qualitative research business, argues Paul Rubenstein - with the social media explosion, evolving cultural behavior, and the propagation of online qualitative research platforms that have arisen and grown over a relatively short period of time. Read More

 

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ESOMAR 3D Digital Dimensions
 

Comprehensive Coverage of ARF Audience Measurement 8

Follow along with this important industry event as GreenBook Blog authors David Brudenell and Joel Rubinson share their feedback on presentations and provide an overview of each day's events. Read More

 

NEWS & BUZZ

MR News & Views
#ARFAM8 Coverage
 

EVENTS

June 17-19, Philadelphia
Insight Innovation Exchange North America
Get up-to-speed on what's happening in the consumer insights and marketing research space.
Learn more
 
June 19-21, London
June 26-28, Las Vegas
Confirmit Community Conference
Inspire your thinking and generate new ideas to boost the success of your Voice of the Customer, Employee Engagement and Market Research programs.
Learn more
 
June 23-25, Boston
ESOMAR 3D Digital Dimensions
The leading digital research conference returns in 2013 as a summer event... promising to be even bigger and better!
Learn more
 
June 28, Virtual
#NewMR: Trends in Infographics, Visualisation and Presenting
Learn about how the latest trends in the way information is transformed into accessible insight.
Learn more
 

UPCOMING WEBINAR

Thurs, June 27th, 1pm EST

Why Segmentations Are Failing Innovation and What You Can Do About It

by BrainJuicer
Richard Shaw, DigiVisionary, will discuss common problems with segmentation and new ways to adapt to the fast-paced, granular demands of modern markets.
Register Now
 

SPONSORED BOOK

Answers to Contemporary Market Research Questions

by ESOMAR
A reference for a fast changing industry: key concepts, ideas, and knowledge that every researcher should have at their fingertips.
Read more
 

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Insight Innovation Exchange

Market Research News & Views

WPP and Twitter enter global partnership research-live.com
OfficeReports launches market research tool for MS Office research-live.com
Over a third of UK market research firms feel the strain research-live.com
Research firm's ethnographies turned into documentary research-live.com
News Group International rolls out Salience Insight globally research-live.com
Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition
Google's New Content Experiments API Turns Google Analytics Into A Full-Blown A/B Testing Platform
FTC To Examine Whether 'Internet Of Things' Poses Privacy Concerns
Data intelligence complex is the real story
Research Business Daily Report Week In Review
ADVERTISE | GreenBook Directory | GreenBook Blog | GB Health | NewQual Research | NewQual Blog | Insight Innovation | Webinars | Research Vibes | @ResearchShare
May 29 | May 15 | May 1 | Apr 17 | Apr 4 | Mar 21 | Mar 6 | Feb 20
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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