Sign Up

June 26, 2013

GreenBook Market Research Newsletter
Chief Editor: Leonard Murphy
The Coming Rebirth of Market Research
Don't Overlook Research's "Other" Benefit
Insight Innovation Challenge: Rapid-Fire Solutions for Research Clients
#IIeX: Market Research Goes Nuclear
#IIeX: Talking Researchers Off the Ledge
Cross Platform Measurement - How ESPN is moving the chains upfield

The Coming Rebirth of Market Research

Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions. The methods have evolved over time, but the basic premise never really changed. Until now, that is. Read More


Don't Overlook Research's "Other" Benefit

Research is more than just a feedback mechanism; treat it like what it really is - a vital customer touch point. The opportunity for research to work harder for your organization and your brand is there, and it's a simple one to take advantage of. Read More



Schlesinger Associates

Insight Innovation Challenge: Rapid-Fire Solutions for Research Clients

At the Insight Innovation eXchange in Philadelphia last week, vendors proposed solutions to real-world market research challenges posed by end users. It was a rapid-fire series of thought-provoking ideas from 22 companies. Following are summaries of each of the presentations. Read More


#IIeX: Market Research Goes Nuclear

Last week I attended The Insight Innovation Exchange in Philadelphia. I considered myself fairly up to date as to what was at the forefront of market research technology and insight generation. Little did I know what this conference held in store. Read More



Confirmit Community Conference

#IIeX: Talking Researchers Off the Ledge

The Insight Innovation Exchange likely scared more than one market researcher. The head of Campbell's Consumer and Customer Insights said that within five years he doesn't expect to use any survey data. This kind of statement may be necessary to shake our often complacent industry into thinking differently. Read More


Cross Platform Measurement - How ESPN is moving the chains upfield

Perhaps no media company needs to understand how consumers choose to access content more than ESPN. Joel Rubinson interviewed Glenn Enoch, Vice President of Integrated Media Research at ESPN, about how they have taken an industry leadership role to develop repeatable and robust measurement approaches. Read More


Conference Recap: Insight Innovation Exchange

Last week insights professionals converged on Philadelphia to share ideas, challenge thinking, and create some industry history. Bloggers from the event include Jeffrey Henning, Kate Davids, Dana Stanley, Joel Rubinson, and more. Read More



MR News & Views
#IIeX Conference Recap


June 26-28, Las Vegas
Confirmit Community Conference
Inspire your thinking and generate new ideas to boost the success of your Voice of the Customer, Employee Engagement and Market Research programs.
Learn more
June 28, Virtual
#NewMR: Trends in Infographics, Visualisation and Presenting
Learn about how the latest trends in the way information is transformed into accessible insight.
Learn more
October 16-18, San Diego
2013 QRCA Annual Conference
The premier conference for Qualitative practitioners, with unparalleled opportunities to share, learn, and grow.
Learn more


Thurs, June 27th, 1pm EST

Why Segmentations Are Failing Innovation and What You Can Do About It

by BrainJuicer
Richard Shaw, DigiVisionary, will discuss common problems with segmentation and new ways to adapt to the fast-paced, granular demands of modern markets.
Register Now


Answers to Contemporary Market Research Questions

A reference for a fast changing industry: key concepts, ideas, and knowledge that every researcher should have at their fingertips.
Read more

Market Research News & Views

Half of consumers willing to share their data, says survey
Global confidence in marketing industry remains strong
CIMM invites digital video data warehouse proposals
FashionPlaytes and Toluna team up for tween insights
Lorenz launches The Research Academy
GreenBook Launches Market Research Vendor Management System
The 2013 Honomichl Top 50 Report
Revelation Releases 15 Languages for Next Web-Based Platform
How Video Forensics Are Changing The Way Cops Find Criminals
RIWI Wins Top Prize at Insight Innovation Competition
Research Business Daily Report Week In Review
ADVERTISE | GreenBook Directory | GreenBook Blog | GB Health | NewQual Research | NewQual Blog | Insight Innovation | Webinars | Research Vibes | @ResearchShare
June 12 | May 29 | May 15 | May 1 | Apr 17 | Apr 4 | Mar 21 | Mar 6
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2013 GreenBook. All rights reserved.


New York American Marketing Association | 116 E 27th St. 6th Floor New York, NY 10016
We protect your privacy.