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July 24, 2013

GreenBook Market Research Newsletter
 
Chief Editor: Leonard Murphy
Is The Term "New MR" Still Meaningful?
What Marketing Research Can Borrow from Behavioral Economics
Millennials Will Disrupt Consumer Research. Here's How.
Mobile Research Quality: Absolute vs. Relative
Big Data, Neuroscience and Dead Salmons
Exploring System 1 and Consumer Behavior
 

Is The Term "New MR" Still Meaningful?

Recent market research articles made me wonder if the term "New MR" has effectively lost its meaning as its practices seem to have become firmly part of the mainstream. Has the Revolution silently happened, with the Big Guys simply adopting the techniques of the newer players? Read More

 

What Marketing Research Can Borrow from Behavioral Economics

The challenge to producing consistent and reliable marketing data is only partly caused by sample representativeness. Marketers and marketing researchers need to think more like behavioral economists and study how people make choices, not just the choices they make. Read More

 

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ESOMAR Congress 2013
 

Millennials Will Disrupt Consumer Research. Here's How.

During the last few decades marketers have grown comfortable with research methodologies that are not designed to fully engage the onslaught of Millennial consumers who will become their new target. Millennials will require greater investment in technologies that allow for rapidfire collaboration between brands and consumers. Read More

 

Mobile Research Quality: Absolute vs. Relative

I look around and see a buffet of webinars, whitepapers, and similar musings on mobile research studies, mostly by authors who have never once been in a mobile research study as a participant. What I see little of are frank discussions of mobile research 'quality.' This is a broad term, so let's define. Read More

 

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QRCA Annual Conference
 

Big Data, Neuroscience and Dead Salmons

In a scientific paper, researchers reported that they could find brain activation during interspecies social interaction – in a dead salmon. Just by doing the analysis wrong and not correcting the data, the researchers got a strong false positive effect. Here are some tips on how to avoid common pitfalls when using Big Data. Read More

 

Exploring System 1 and Consumer Behavior

System 1 - the fast, automatic mode of thinking as described by Daniel Kahneman - is inundating the marketing world with opportunities for influencing consumer and shopper decisions and behavior. Here are four areas in which System 1 operates and manifests itself, and how they combine to reveal "hidden forces" that influence behavior. Read More

 

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The Market Research Event
 

#MRX Top 10: Predicting Behavior using Text Analytics, Hashtags, and Snark

Of the 1,674 unique links shared by the Twitter #MRX community in the past week, here are 10 of the most retweeted. Google Databoard, market research budgets, social-media genotypes and when to conduct mobile-only studies. Read More

 

NEWS & BUZZ

MR News & Views
Top 10 #MRX on Twitter
 

EVENTS

September 22-25, Istanbul
ESOMAR Congress 2013
Think Big invites researchers and communicators to highlight quality examples of the value of research, and to inspire the industry with their vision.
Learn more
 
October 16-18, San Diego
2013 QRCA Annual Conference
The premier conference for Qualitative practitioners, with unparalleled opportunities to share, learn, and grow.
Learn more
 
October 21-23, Nashville TN
The Market Research Event
TMRE connects the best in insights from around the world. In 2013 we focus on elevating the researcher to a strategic, consultative leader.
Learn more
 
October 29, New York NY
ARF Industry Leader Forum
Hear directly from heads of insights departments who will share the results of high-level discussions.
Learn more
 

AWARD ENTRY

The ASC/MRS Award for Technology Innovation and Effectiveness
Enter now to win the award for innovation in software or technology that achieves greater effectiveness in research.
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SPONSORED E-BOOK

The Consumer Consulting Board

by InSites Consulting
5 years of research on how structural collaboration between consumers and organisations proves to be a dramatic industry game changer.
Read more
 

SPONSORED WHITEPAPER

The Future of Mobile in Research

by Gen2 Advisors
Why mobile is becoming the dominant mode of data collection for marketing research.
Read more

Market Research News & Views

Gallup settles contract price allegations with US government research-live.com
Ad spend continues to rebound despite Q1 slowdown research-live.com
IdeaScale opens Washington office research-live.com
Revelation's text visualization tool goes public research-live.com
Ipsos wants $100m back from Aegis over Synovate sale – Bloomberg research-live.com
Publicis Invests In Jana Mobile Platform
Inside Google HQ: What does the future hold for the company whose visionary plans include implanting a chip in our brains?
Google just put the market research biz on notice
ESPN Poaches Nate Silver From New York Times
Research Business Daily Report Week In Review
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July 10 | June 26 | June 12 | May 29 | May 15 | May 1 | Apr 17 | Apr 4
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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