GRIT Consumer Participation in Research

WELCOME TO THE 1ST EDITION OF THE GRIT CONSUMER PARTICIPATION IN RESEARCH (CPR) REPORT

GRIT CPR answers the who, what, where, when, and why of global research participation.

Respondents are the lifeblood of market research. Whether it's qual or quant, surveys or communities, neuromarketing or big data, knowing how to reach, engage, and understand people is the very bedrock of impactful insights. GRIT CPR helps researchers understand and improve consumer participation.

Based on millions of data points from over 100,000 interviews using a revolutionary random-sampling microsurvey model developed by The RIWI Corporation, GRIT CPR is the tool that you can use to benchmark your own efforts in over 200 countries.

VIEW GRIT CPR REPORT ONLINE » DOWNLOAD FULL REPORT AS PDF » ACCESS INTERACTIVE DASHBOARD »

The report includes the freshest data in the world on the profiles of Internet users, OS, browser and device usage, including surprising new data on the percentage of consumers who take surveys on mobile devices, and answers to questions such as:

  • How do global consumers feel about the experience of being surveyed?
  • Do they prefer to be incentivized? Will they answer if they are not incentivized?
  • How frequently do they answer surveys?
  • What browsers and operating systems do they use?
  • What do we know about the attributes of the pool of respondents in every country?

You now also have access to an interactive dashboard provided by Dapresy that will allow you to perform your own analysis and filter results by country and standard demographics.

We hope this will become the go-to resource that researchers globally can use to validate and benchmark their own research. Enjoy!

grit report

Global Respondent Participation: The Real Story

On December 5, 2013 Leonard Murphy, Executive Editor of GRIT, and a panel of experts discussed the implications of the results from the GRIT CPR study, including a shift in mobile, incentives, sample quality, and online research in emerging countries.

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