Media Research - Television

Market research companies providing studies and surveys about broadcast media, including television programming, TV ads, TV networks and TV ratings. Find a firm specializing in television media research.

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Related Articles

Case Study: Borden Dairy Case Study: Borden Dairy

GutCheck

Borden Dairy approached GutCheck with a time crunch situation: a regional advertising campaign was on the brink of launch, and the marketing team needed to know which spot would be best for their target audience.

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How the Super Bowl Ads Could Have Been Better How the Super Bowl Ads Could Have Been Better

Carol Haney, VP Product Marketing, Toluna

Learn how the 2013 super bowl ads could have been better – a case study approach using facial recognition technology to understand emotional responses to advertising.

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Bridging the Gap Between Data and Creativity Through Market Research Bridging the Gap Between Data and Creativity Through Market Research

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can help influence the "emotional" and creative side of advertising.

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Measuring What Matters in Super Bowl Ads: The Results Measuring What Matters in Super Bowl Ads: The Results

Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.

What matters is the results - did Super Bowl ads effectively reach their target demographics? This market research looks at age and income in correlation with ad preferences to try and deduce each company's target audience.

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