Managing Partner

Gen2 Advisors

One key to good business is understanding that the consumer really does know what they want - and they live their life in that manner. An intimate consumer perspective lets us apply that understanding to products, services, distribution, pricing and branding. Our ability to gather information, analyze information, and tell the compelling story has gone through change like we have never seen before. The information age is here, still a toddler, and wreaking havoc on the noble truths.