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Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
Executive Insights

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Research Methodologies

Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems

Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...

Nicky Marks

Nicky Marks

CEO at Censuswide

Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research
CEO Series

Can AI Deepen Human Insight? Rhiannon Price on the Evolution of Qualitative Research

Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...

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 The Real Story Behind AI’s Rapid Takeover of Research
The Exchange

The Real Story Behind AI’s Rapid Takeover of Research

IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...

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The Greenbook Podcast

Explore all podcast episodes
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Samuel Cohen & Fairgen on AI Digital Twins in Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Karen Lynch

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Samuel Cohen & Fairgen on AI Digital Twins in Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Haley Kiernan of Mars Petcare on AI & Data Trust
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Data Behind Diehard Fans: Mets Insights Unpacked
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Karen Lynch

Karen Lynch

Head of Content at Greenbook

CMB’s Morgan Williams on Qual Research, Ops, and AI
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Nikki Quast of Microsoft on AI’s Future in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Feranmi Muraina on AI in Consumer Insights & Foresight
Karen Lynch

Karen Lynch

Head of Content at Greenbook