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Guide to Qualitative Research & Focus Group Moderators

Qualitative research delves deep into consumer behavior, exploring emotional and psychological drivers. Qualitative research focus group moderators play a crucial role in guiding discussions to reveal valuable insights by asking probing questions and listening actively. Combining qualitative research with focus groups creates synergy for real-time interaction and exploration of perceptions. The trend in focus group moderation is moving towards more inclusive online platforms, like virtual focus groups, offering flexibility without losing the essence of traditional interactions.

Learn more about focus group moderators

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Featured Experts in Guide to Qualitative Research & Focus Group Moderators

Current Forward The Research Department CASA Demographics Touchstone Research, Inc.

SperlingQual, Inc.

SperlingQual is a full service qualitative market research shop infusing brands with strategy by providing expert moderating and actionable insights

The Research Department

Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies.

CASA Demographics

Largest Nationwide Qualitative Panel of Hispanic and Asian-American Segments / Multilingual Recruitment, Moderation & Analysis / Decades of Expertise

Touchstone Research, Inc.

Full-service market research company providing qualitative, quantitative, qual recruitment, UX and online community panel solutions.

Current Forward

Current Forward is a consumer insights firm that helps brands find fresh ways to be relevant.

Applied Marketing Research, Inc.

Applied offers full service marketing research using qualitative and quantitative research to improve decision-making and develop strategies.

CRC Research Inc.

CRC Research offers 10 focus group studios across Canada's 3 largest cities with field services to serve your English & French market research needs.

SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Wyckoff Partners

Wyckoff Partners elevates the qualitative research experience through a focus on decoding the meaning of human interactions in research settings.

Complete Research Consultants

Offers recruiting, moderating, project mgmt., research design consultation, questionnaire dev., auditing, data collection, processing and analysis.

ase Market Intelligence Inc.

ase specializes in the design and implementation of qualitative and quantitative studies nationally and internationally.

Spencer Research

Full-service, custom qualitative and quantitative market research supplier with a specialization in the food and beverage sector.

Zebra Strategies

Focus Groups, Recruiting, Exit Interviews, Intercept Interviews, Field Management, Multicultural Research Services/Moderating, Executive Interviewing

ase Market Intelligence Limited

ase specializes in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu

Lighthouse Research - SLC Suburban Facility

Quantitative/qualitative research, 52+ CATI station on-site phone center and 3 focus group suites with FocusVision & Civicom Streaming.

Ekas Marketing Research Services

Proudly Australian, Globally Connected

Insight Culture

International qualitative boutique consultancy specializing in ethnography as well as online and conventional qualitative methods, with a senior team

Customer Lifecycle, LLC

We help B2B/B2C companies do more with less as we conduct strategic qualitative and quantitative research in localized languages on a worldwide basis.

Crantford Research

Crantford Research offers experienced and imaginative moderation, recriuitment and management services for qualitative research projects.

1 GOLD RESEARCH INC

Clients rely on us for customer journey mapping (B2B, B2C), intercepts, package testing, full service qual & quant, shopper insights and B2B research

Opinion Search

48 years in business. Women owned. GREAT customer service, GREAT recruiting and GREAT show rates is our recipe for years of repeat business!!

Discuss

Discuss serves the world’s leading brands & agencies with a purpose-built research platform for uncovering consumer insights & scaling human empathy.

Qic Research, LLC

Qic is a smart, creative, and insights-driven qualitative research agency intent on delivering a contextual understanding of consumers to clients.

Cypher Research

Professional, quality recruiting and interviewing. Clean, modern facility. Fifteen minutes from airport and new Westin (ask for our corporate rate).

Evolving Insights

Ready to Evolve? Contact Evolving Insights for your next Market Research project.

RDTeam, Inc.

Full Service Marketing Research Firm located in suburban Philadelphia specializing in CLTs, i-HUTS, Focus Groups and more.

RDTeam South LLC dba Concepts in Focus

Full service market and sensory research firm specializing in Focus Groups, CLTs, i-HUTs, and more.

SIS Market Research - Focus Group Facility

SIS International offers a NYC Focus Group facility, respondent recruiting, on-staff moderators, report-writers, translators and fieldwork services.

Behaviorally

We transport you to the moment of purchase transaction. We guide you with Decision Precision intelligence.

Starlight Analytics

Starlight Analytics blends time-tested research methods and alternative data sources to deliver actionable insights for sustainable brand growth.

Yasna.ai

The easiest way to conduct in-depth interviews with real people.

OvationMR

IT'S A GREAT DAY FOR DISCOVERING WHY... Connecting great Audiences, Insight Practitioners, and Research Tech—you tell your exceptional story.

Jackson Adept Research, Inc.

LA's premier focus group facility with 8 luxurious suites in two locations (Beverly Hills and Encino) Equipped for large scale studies/mock juries

Jackson Associates - Midtown

Three trendy, spacious suites with viewing for twelve clients and overflow lounges adjacent, spa spaces and private check in in the heart of Atlanta.

Jackson Adept Research

LA's premier focus group facility with 10 luxurious suites in two locations (Beverly Hills and Encino) Equipped for large scale studies/mock juries.

Jackson's Sensory Center - Northpoint

Focus suites, sensory labs, 1000 sf auditorium with viewing. Largest commercial test kitchen in Atlanta, outstanding recruiting and on-site techs.

GMO Research & AI

An online audience engagement platform with access to a multi-country online panel network, providing a high standard of data quality.

thinktank research & strategy

thinktank is a full service (B2B & B2C) boutique research and strategy consultancy focusing on media, technology, video games, healthcare & kids.

Suzy

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.

Horowitz Research, A Division of M/A/R/C Research

Horowitz is known for our pioneering work among Latine/Hispanic, Black, Asian, LGBTQIA+, Gen Z, people with disabilities, and other diverse consumers.

Design Science Group, LLC

Usability labs, global reach, and human factors expertise—we support you anytime, anywhere, with research-driven insights.

RESEARCH STRATEGY GROUP INC.

RESEARCH STRATEGY GROUP: focuses on unconscious drivers of behavior to provide actionable, predictive insights, strengthened by advanced analytics.

Plus Four Market Research Limited

Experienced, independent, full-service agency able to meet qualitative and quantitative research needs -including field & tab- throughout UK & Europe

Atkins Research Global, Inc.

Remodeled owner-operated, boutique facility. Superb recruiting, aesthetic focus suites and superior attention to detail. Spacious multi-purpose room.

Limelight Insights by Shugoll

Leading online webcam qual platform provider and nationwide recruiter. Full-Suite Consulting for both qualitative and quantitative research.

IMR Institute for Marketing Research

IMR Institute for Marketing Research has a wealth of services at its fingertips to support you throughout Germany and Europe with your research needs.

Engel Research Partners

Marketing research & communications consultancy led by moderator/creative facilitator with 20+ years experience and unique background in law & comedy

Galloway Research Service

Galloway Research is the country's premier full service Insights and data collection company offering hands on customized research solutions.

OnTarget

Reliable Fieldwork, Facilities & Qualitative Consulting in LATAM. We gladly respond to the industry demands; with proactive and flexible management.

EmCee Research

Nationwide recruiting with a 100% self-built panel and an in-house team ready to deploy anywhere in the United States.

Curion

At Curion, we provide world-class insights. From quantitative to qualitative product research, we apply proven industry-leading, innovative methods.

Focus Crossroads - East Rutherford, NJ

Focus Crossroads, recruitment experts and one of Northern NJ's top-rated qualitative facilities, conveniently located in the NYC Metro Area.

Provoke Insights

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing for B2C and B2B markets.

Advantage Research, Inc.

Consider us your one-stop, full service, custom market research department!

Realistic Management Consultancy

Specialists in Qual & Quant. FGD facilities, one way viewing mirror, live streaming facilities. Consumer, Healthcare, Mystery Shopping, B2B, B2C etc.

Springboard Market Research

Generate game-changing insights & ideas. Specialties: kids/parents; teens/GenZ; B2B, Asians; education, non-profit, public affairs, food/beverages.

Insights in Marketing

Creating an immersive space for clients and consumers to gain valuable insights, fuel brand growth, and enjoy a rewarding research journey.

End to End User Research

• Qualitative research, UX, Ethnography, IDIs • High Quality Recruiting • Focus Group/Mock Jury Rooms • Kitchens/CLT on site • Usability Labs

Herron Associates, Inc.

Experienced & Reliable. Premium Facilities, Taste Tests, Online Research. Experienced National Project Management. Never settle for "Good Enough"

Target Research Group

Quality full-service offering strategic, hands on product research design, execution, processing, analytical services and legal research since 1986.

FieldworkHub Ltd

Your UK/International recruitment partner for focus groups, and other types of online and face-to-face market research fieldwork.

The Directions Group

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves through integrated intelligence.

XYZ Field

Established in Italy in 2019, specialising in qualitative and quantitative international research and fieldwork services.

Focus99

Facility in Miami, and recruiting and fieldwork services in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Atlanta.

needledrop

needledrop is a research-driven brand and communications consultancy for advertising agencies, marketers, and other qualitative researchers.

pfc Opinion Research

Professional Field Coordinators. Full-service RECRUITERS since 1980, specializing in medical, executive, financial, technology and consumer research.

Cornerstone Research & Marketing, Inc.

Full service qualitative and quantitative services.

Campos

Campos is a market research and strategy consulting firm that helps build better brands, products, and experiences.

Alternate Routes, Inc.

Alternate Routes is a research and strategy company - specialists in solving challenging marketing problems through impactful research insights.

Libran Research & Consulting

Libran Research is a boutique consultancy focused on insight generating to support unique or custom business issues.

New Leafe Research

New Leafe Research is a full service qualitative research practice that marries high touch with high tech to gain meaningful, actionable insights.

Escalent

Escalent Group is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption.

Digital Research, Inc.

DRI offers a full range of services, quant and qual. We recruit in all of Northern New England and maintain a focus facility on Portland’s waterfront.

TALKEYE Inc.

Recruiting participants, Focus Groups, Depth-Interviews, Shop Alongs and Home Visits. You can access all of our services in English.

Facts 'n Figures

Full-service custom research firm, focus group facility & services. nationwide recruiting, interviewing, & field management. Commercial Test Kitchen.

The Bartlett Group

The Bartlett Group is a marketing research firm offering a comprehensive array of services including; recruiting, moderating, and facility rentals.

Beyond the Table Research, an AMG Research Company

Pittsburgh's premier market research facility. We specialize in recruiting hard-to-reach audiences and flexibly in-person and online research.

People Research

We are experts at qualitative research and believe we represent some of the best of what Denmark and the Nordics have to offer within qual.

Brooks Rose Marketing Research, Inc.

Qualitative and quantitative research. Focus groups and in-depth interviews. Marketing, communications and public opinion survey research.

Horizon Group formerly SPPG

Full service qualitative & quantitative market research. Newly renovated focus group facility in 2023. Extensive recruitment capability in Iowa.

ConneXion Research and Strategy

We provide all services related to market research with an expertise in Multicultural and Hispanic Consumer Research.

Global Lingo

For 15 years, Global Lingo has been a leading provider of language solutions for MR. We offer comprehensive translation and localization services.

U&I Collaboration

Guided development of over 500 consumer-desired product launches since 1999. Proprietary Qualitative/Quantitative Research.

InsightFarm

Kelley Styring is a skilled qualitative moderator and business consultant turning conversations into strategy for companies large and small.

Inmedialresearch

Inmedialresearch is an independent market research service provider for recruitment, moderation and more, based in Germany's capital Berlin

Strategic Research Associates - Spokane

Full service research firm providing recruiting, facilities and surveying throughout the Northwest with over 30,000 database recruits and RDD ability!

Strategic Research Associates - SeaTac (Seattle/Tacoma)

Full service research firm providing recruiting, facilities and surveying throughout the Northwest with over 30,000 database recruits and RDD ability!

Kinemedica Market Solutions

Qualitative and Quantitative market research solutions for medical device manufacturers and their suppliers.

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