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Moderators

Market research professionals trained in conducting, managing and analyzing a focus group session. Select focus group moderators to lead participants through a pre-designed discussion guide by stimulating participation and facilitating useful discussion.

144 results are displayed in randomized alpha order, starting with "T", after featured listings.

Related Articles

Great focus groups: Part 1: Steps to take before the session

Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

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Great focus groups: Part 2: Inside the conference room

Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

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Frieden Qualitative Services Frieden Qualitative Services

Frieden Qualitative Services

Gary Frieden, Ph.D. has conducted thousands of Focus Groups - online focus groups via webcams, telephone focus groups and IDIs, and video streaming for remote viewing.

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Beyond Polls and Pundits: Hearing the Real Voices From Our Communities Beyond Polls and Pundits: Hearing the Real Voices From Our Communities

Rhonda Scott, QRCA

Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cultural practices, generational differences, family and intra-cultural dynamics with your experts sitting right there with you.

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Qualitative Analytics Qualitative Analytics

Jerry W. Thomas, Decision Analyst

Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research.

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