Touchstone Research, Inc.
Tech-driven full-service research firm. Specialists in youth, Gen Z, and family. Qual, quant, UX, communities, and proprietary content testing.
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Why choose Us
Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets
Features and attributes
What is Touchstone Research, Inc.?
Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologies, with full-service or modular support tailored to your needs and budget.
What We Do
- Quantitative: Survey design, segmentation, key driver analysis, and pricing optimization
- Qualitative: IDIs, focus groups, diary studies, and ethnographies with in-house moderation
- Communities and Panels: Ongoing engagement ecosystems for continuous consumer access
- UX Research: Friction identification and usability testing, including a dedicated Generative AI UX practice for AI assistants, copilots, and LLM interfaces
- Recruitment: In-house screening with multi-layer verification and fraud controls
Proprietary Technology
- Secure Content Testing: Dynamic and forensic watermarking for pre-release content
- Dial Tester: Second-by-second audience sentiment across qual and quant studies
- Conversational AI Surveys: Chat-format instruments blending qualitative depth with quantitative scale
Data Quality and Compliance
Sentry certified, Imperium Trust Shield, SOC 2 Type II, GDPR and CPRA compliant, COPPA certified, and active in the EU-US and Swiss-US Data Privacy Framework.
Global Reach
Research in 60+ markets with in-market moderators, localized materials, and centralized quality governance.
Who We Work With
Leading brands across media, technology, CPG, education, healthcare, and retail. Recognized specialists in youth, Gen Z, family, and multicultural research, with direct access through Panelpolls, our proprietary COPPA-compliant panel. Trusted by global leaders in media, entertainment, and beyond for over three decades.
Market Research Products
Dial Tester
Proprietary dial testing platform capturing second-by-second audience sentiment across ads, trailers, and media content. Full-service or DIY.
Secure Content Testing (SCT)
Proprietary content protection platform using dynamic and forensic watermarking to secure pre-release assets during qual and quant research studies.
UX Research & Usability Testing for Generative AI
Specialized UX research for AI assistants, copilots, and LLM interfaces. 50+ studies focused on trust, usability, and human-centered AI design.
Touchstone Research, Inc. Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Touchstone Research, Inc.
Research Services
Research Solutions
Related Services & Software
Industries / Sectors Serviced and Demographics Studied
International Expertise
Touchstone Research, Inc. Client Projects and Success Stories
3 results
Girls Who Code Quantifies Barriers to Close the Cybersecurity Gender Gap
With only 22% of cybersecurity professionals identifying as women, Girls Who Code needed nationally representative evidence about why the gender gap persists among teens. The organization required clear, statistically defensible insights into awareness, interest, confidence, sense of belonging, the timing of peak interest, and the impact of out-of-school-time (OST) programs so it could craft targeted interventions and advocate to industry, educators, and policymakers. The stakes were high: closing the gap matters for opportunity and for the cybersecurity workforce’s innovation and national security resilience.
Global CPG Brand Validates Spicy Snack Concept Through Sensory Taste Testing
A global CPG brand had a spicy snack that performed well internationally but needed to know whether U.S. consumers would accept its bold, unfamiliar flavor profiles and textures. Key unknowns included which sensory attributes drive interest vs. hesitation, how the product fits into existing snacking occasions, and what positioning changes (if any) were required before a potential U.S. launch. The stakes were high: launch, product development and marketing decisions for a high‑investment initiative depended on clear, consumer‑grounded guidance.
Global Entertainment Company Validates Gen Alpha Platform Concepts
The client was building a new digital platform for Gen Alpha (ages 9–13) and needed proof of concept from that target audience. They required a qualitative approach with the depth of in-person sessions but a rapid turnaround, plus the ability for key stakeholders to observe live sessions and provide input in real time. Stakes: platform design, roadmap prioritization (particularly social/collaborative features), and faster, confident product decisions hinged on authentic Gen Alpha feedback and rapid internal socialization of findings.
Research Resources
19 results
Market Research Online Communities: Why Brands Rely on MROCs for Smarter Insights
Article
Focus Group Recruitment: The Complete Guide for Successful Research
Article
TSR Launches Generative AI UX Research Practice
Press Release
Market Research FAQs with Expert Insights
Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Touchstone Research, Inc. offers.
Prepared by Greenbook editors. Technology was used in the editorial process.