Touchstone Research, Inc.

Company Description

Touchstone Research, Inc. is one of the most experienced and advanced online research firms. We are known for innovation, leading-edge technical solutions and excellence in customer service and product delivery. Our belief is that marketing research must be as fast-moving, dynamic and ever changing as is today’s consumer-centric tech-world: it is important to embrace new consumer technologies and include them as tools and methodologies so that we can reach people and communicate with them in new and more relevant ways leading to greater insights and understandings.

We offer a full range of service from our MR service bureau (questionnaire development, programming, data processing, and qualitative recruiting) to full-service quantitative and qualitative custom and ad hoc studies. We have years of experience in building/managing custom proprietary online communities & panels as well as app/game testing & mobile ethnographies.

In ancient times, alchemists used a special stone – known as a touchstone – as a standard to grade the purities of precious metals such as gold and silver--Touchstone Research, Inc. sets the standard for excellence in marketing research and customer service.

Affiliations:
  • AMA (United States)
  • QRCA (United States)
Company type:
  • Data Collection
  • Full Service
  • Panels / Communities
Telephone:
(203) 315-3280
(860) 575-3464
Fax:
(860) 349-6512
Address:
500 East Main Street, Suite 322
Branford, Connecticut, 06405
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
Connecticut
Countries where research is conducted:
United States of America
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Products (2)

ProductImage iGameLab

iGameLab is a unique beta testing and usability testing service: an exclusive private online community of prescreened members who play online and mobile games and apps on various devices. Members are prescreened and qualified as users of select devices and platforms (e.g. iOS, Droid) and profiled on types of gamers/app users. Several independent sub-group communities exist within the overall game/apps testing platform encompassing kids, teens and young adults. iGameLab is linked with an industry leading beta testing service for mobile developers and managers where the beta app can be installed. iGameLab testers have accounts on this platform as well so once the build has been uploaded it is a simple process to invite the testers (who meet your target qualifications). Through this integration your developers can have complete tracking of the app, analyze usage through that tool as well as gain insights through your apps iGameLab forum discussions, surveys and other feedback. From there necessary modifications can be made to the app to help ensure a successful launch.

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ProductImage V-room Virtual Qualitative Suite

TSR’s webcam enabled virtual qualitative and collaborative suite: the V-room. With this module live, real-time interaction between our/client staff and community members is enabled. Moderators and participants gather online to have discussions and review stimuli while seeing and hearing each other, just as they would in-person, but through the use of webcams. This is a very powerful tool that provides full capabilities to conduct IDIs, FGs, and collaborative sessions just as you would in-person. It is designed in a style that makes a similar experience to a brick and mortar qualitative facility including the ability to have client observers while the sessions are underway. The virtual room makes it possible for members to participate virtually in real-time in the development process and work collaboratively with each other and the facilitator. Through the virtual suite it is easy to show stimuli of nearly any kind—static images, video, etc. Both moderators and participants can upload stimuli (determined by moderator). Importantly, the tool includes a whiteboard where participants can do collaborative mark-up with the tool set, free flow ideate, classify ideas, etc.

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Market research resources (5)

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From the blog: Tech Savvy Researcher Blog

Touchstone Achieves SOC 2 Type II Compliance

Here at Touchstone we are serious about data privacy and security. We took measured actions to adhere to the GDPR that went into effect May 2018. We have taken yet another step to guarantee the highest level of security for our customers and clients by successfully completing a SOC 2 Type II audit a

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