Touchstone Research, Inc.

At Touchstone Research, we’re passionate about helping brands understand their audiences on a deeper level. With 35+ years of experience, we blend innovation, creativity, and research expertise to uncover the insights that matter most. As an extension of your team, we offer flexible, collaborative partnerships that drive smarter decisions and stronger strategies.

What We Offer

Every organization is unique—so we offer both full-service and flexible support tailored to your needs and budget:

1. Quantitative Surveys: Scalable, data-backed insights
2. Qualitative Research: IDIs, focus groups, UX testing, diary studies & more
3. Insight Communities & Panels: Ongoing engagement from trusted voices
4. UX Research: Actionable feedback for seamless user experiences
5. Recruitment & Fieldwork: In-house screening for high-quality participants

Tools That Power Smarter Research

We build and use innovative tools to elevate your insights:

1. Secure Content Testing (SCT): Watermarked protection for sensitive content
2. Dial Tester: Moment-by-moment audience feedback
3. Conversational AI Surveys: Chat-like surveys that blend qual and quant
4. Augmented Sampling: AI-driven solutions to fill gaps and reach rare audience

Data Quality & Security You Can Trust

We hold ourselves to the highest standards, with multi-layered quality controls and certifications like SOC 2 Type 2, Sentry, and Imperium. We're GDPR and CPRA compliant and active in the Data Privacy Framework—so your data is safe, secure, and reliable.

Global Reach, Local Insight

We conduct research in over 60 markets, partnering with local experts to ensure cultural relevance and seamless execution.

Who We Work With

We support leading brands across media, tech, CPG, education, healthcare, and more. We’re experts in hard-to-reach audiences like kids, teens, Gen Z, creators, and multicultural consumers—often through our COPPA-certified PanelPolls platform.