GreenBook, The Guide for Buyers of Marketing Research.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

Gary Frieden, Ph.D.

Article March, 2016 Source: Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

InterQ

Article July, 2015

Should you do focus groups? As is the case for many questions in life, the answer is: It depends. Let’s break it down

Angelfish Fieldwork

Article April, 2015

How technology is transforming market research

20|20 Research - Charlotte

Press Release September, 2014

Market research/focus group facility continues success streak.

Rebecca West

Article July, 2014

Winter 2014 GRIT Report commentary by Rebecca West, sharing her thoughts on the current state of the market research industry.

Steve Wolf, President

Article September, 2013

Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels.

SIS International Research

Press Release July, 2013

SIS International Research announced the appointment of Michael Stanat as managing director of its Los Angeles and West Coast region.

Matt Warta, Gutcheck

Article July, 2013

H&M followed words with actions by hiring a size 12 model as the star of this summer’s swimsuit ad campaign. Here at GutCheck, we wanted to dive a level deeper than the current media coverage to understand the brass tacks insights underneath the buzz.

Further

Case Study June, 2013

This case study demonstrates how Dub’s online qual software, IdeaStream, together with traditional focus groups, helped market research agency CultrDig research deliver some impactful end results for not-for-profit organization ClearWay Minnesota’s smoking cessation program.