Market research firms administering online focus groups where respondent insights, opinions, and reactions are collected by way of an online group discussion. Review providers of online focus group services. The discussions are led by trained marketing research professionals (moderators) who, using a discussion guide, query a group of participants.
Client industry / audience: Consulting,Full Service,International
A leader in outdoor carry-solutions (backpacks), was only sold on the company’s website, Amazon, REI, and outdoor specialty stores. As the company wanted to continue to grow and diversify its brand portfolio, it had a unique opportunity to d
Client industry / audience: Full Service,Qualitative Consultant,Quantitative Research
The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and
Client industry / audience: Data & Analytics,Consulting,Full Service
The purpose of this research was to test a new type of catheter among nephrologists and interventional radiologists prior to launch to determine the best means to message and target the product. The device manufacturer sponsoring this research wis
Client industry / audience: Panels / Communities,Qualitative Research,Software & Technology
The success of SkyBet has prompted its parent company to branch out further in the industry, leading to the creation of four additional brands: SkyVegas, SkyCasino, SkyBingo, and SkyPoker. As the brand has grown in recent years, the team have been
Client industry / audience: Data Collection,Full Service,International
MBTA wanted to understand why people rode the transit system and who their customers are, including: rider profiles/ segmentation/ demographics/ behavior/frequency.
The objective was to collect data on: what is the most important usage dri
How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the
sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus
group experience. The recruitmen
This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.
Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels.
H&M followed words with actions by hiring a size 12 model as the star of this summer’s swimsuit ad campaign. Here at GutCheck, we wanted to dive a level deeper than the current media coverage to understand the brass tacks insights underneath the buzz
As technological progress occurs at an increasingly rapid rate, we're seeing creative destruction happen with alarming regularity. I'd like to submit to you my 5 sacred cows in MR that will become obsolete quicker than you and I can imagine.
What do women really want? In today's world, the most common response is "women want to have it all." What does it mean to have it all and is this what women really want? What we found was surprising and extremely interesting. Most importantly, we th
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the
For the most part, online qualitative methods fall into two camps: Q&A and Activities. With an understanding of the two most typical styles of interaction, you can start to see which recruitment method is best for your online qual study.
Online qualitative research methodologies today mimic the way the population is already comfortable communicating. Choosing which methodology is best will depend on what you’re testing, where the participants are located, timing and budget.
Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditi
Dub presents an interview that covers online qualitative research. Dr Alison Lyons from Counterpoint Research talks about how people express themselves online versus in person, covers tactics and tools to manage the data produced in online research c
Online research communities, and ad-hoc online qual studies, allow researchers to sit back and hear consumers talk among themselves about brands, products and their experiences.
Both clients and researchers are skeptical about online qualitative research. However there are significant benefits to online research, and once the first online project is completed, conversion is high.
A bulletin board focus group is a terrific online qualitative research methodology - but engagement can be a tricky thing to gauge. Here are tips for an online moderator who wants to increase engagement among participants.
The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet app
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations.
Making online focus groups happen does not require magical talents. Skilled QRCs already have the tricks they need to conduct successful qualitative research studies online. Take a look inside the diary of one online focus group project and learn how
Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform.
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