Online Focus Groups

Market research firms administering online focus groups where respondent insights, opinions, and reactions are collected by way of an online group discussion. Review providers of online focus group services. The discussions are led by trained marketing research professionals (moderators) who, using a discussion guide, query a group of participants.

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Civicom
Civicom

Facilitation of phone & web IDIs, focus groups, online forums, online communities, mobile insights, recruitment and audio/video content management

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Critical Mix
Critical Mix

Critical Mix provides fast and easy access to highly-targeted global survey audiences, survey programming and data visualization services.

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DigitalMR
DigitalMR

DigitalMR specialises in the use of Artificial Intelligence for customer insights and the integration of Social, Survey, and Sales data.

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Related Articles

Great focus groups: Part 1: Steps to take before the session

Gary Frieden, Ph.D.

How can we best understand the psychology of focus groups and how can we utilize this knowledge to make the sessions more insightful? Interestingly, more than what happens during the focus group can affect the focus group experience. The recruitment process can set the stage for how respondents begin thinking about the group experience.

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Great focus groups: Part 2: Inside the conference room

Gary Frieden, Ph.D.

This article of the series deals with how the psychology of the focus group is affected by what occurs during the focus group and how certain factors impact the overall insights.

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The Amazing Evolution of Qualitative Research The Amazing Evolution of Qualitative Research

Steve Wolf, President

Qualitative research - where it has been, where it’s going and how integrating classic and breakthrough methodologies can create multiple information streams that deliver unified intelligence and richer insight on local and global levels.

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