Starlight Analytics vs decision point

Starlight Analytics
Starlight Analytics

Visit website

decision point
decision point

Visit website

Company details

Description

Smarter Insights for Sustainable Brand Growth


Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth. 


Finding growth opportunities in a hypercompetitive mark

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Quantitative Research

  • Qualitative Research

  • Data & Analytics

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Deep Industry Expertise

  • Practical and Usable Insights

  • Alternative Data Sources

  • Quick Turnaround Times

  • 100% US-based Staff

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

---

Madison, Wisconsin, United States

Market Research Specialties

  • Packaging Testing

  • Price & Pricing Research

  • Apparel & Clothing [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Foods & Nutrition [market sector expertise]

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Asynchronous platform
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom dashboards
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image and Video Monitoring
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Asynchronous platform
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom dashboards
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image and Video Monitoring
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 10 ratings

    See details

    5

    Based on 3 ratings

    See details

    Images

    ---

    decision point

    decision point

    decision point

    Recognition

    Recommended by Clients [2025]

    Recommended by Clients [2025]

    ---