Starlight Analytics vs Material

Starlight Analytics

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Material

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Company details

Description

Smarter Insights for Sustainable Brand Growth

Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.

Finding growth opportunities in a hypercompetitive mark

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

Quantitative Research
Qualitative Research
Data & Analytics

Full Service
Qualitative Research
Quantitative Research

Top benefits

Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff

Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design

Location

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New York, New York, United States

Market Research Specialties

Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]

Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers

Features and attributes

AI-Powered Trend Detection

Advanced Analytics

Analysis of Owned Content

Asset management

Asynchronous platform

Audience/Influencer Analytics

BI & Data Visualization

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & Storytelling

Collaboration & workflow

Competitive Insights

Custom tracking surveys

Customizable Dashboards

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image and Video Monitoring

Image identification

Insight Communities

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Multisource data integration

Natural language queries

Omnibus brand tracking

Omnichannel

Physical store

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Social Media & Web Analytics

Social Media Management

Social Media Monitoring

Survey Analysis

Synchronous platform

Templated & automated testing

Transcription quality

Visual analysis tools