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Market Research & Insights Careers
Expert advice and industry trends to guide your career growth in market research and insights.
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
About this channel
Explore careers in market research, analytics, and insights. Access expert articles, job opportunities, and industry trends designed for professionals and newcomers alike. Stay ahead in the evolving world of data, consumer behavior, and decision-making with the Insights Careers channel from Greenbook.
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Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
Brian Fowler
Senior Executive Director at Insights Career Network
The Emotional Rollercoaster of Unemployment in Insights: Why It Matters
For insights professionals, unemployment means more than lost income. ICN data shows a profound loss of identity and purpose.
Why Attend Local Conferences IRL? For the ROI
For insights careers, local conferences matter most—offering connection, practical learning, and direct access to employers hiring now.
Our Identities Shape Our Insights, and AI Could Be the Great Multiplier
Based on nearly 480 professionals, ICN Census 2025 captures how diversity, AI skills, and shifting roles define the modern insights workforce.
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Freelancing in Consumer Insights: What It Takes to Succeed
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.
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